From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
#NowWatching Playlist: 03-15-19
March 15, 2019
Any week that SG Lewis and Clairo decide to drop a collab is a GREAT week, wouldn't you agree?
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Softcult Light A Raging Fire in “Shortest Fuse” | THE NOISE
February 7, 2024
The single is a melodic lament to the vice-like grip of life under capitalism, highlighting yet again the haunting blend of the band's trademark shadowy riffs, urgent vocals, and commanding beats.
Sadye Dances the Pain Away in “Pretty Traumatized”
February 12, 2024
"It’s horror masked with humor. It’s the essence of me.”
Willow Avalon Ignites a Passionate Love Affair in "Something We Regret"
December 17, 2024
In “Something We Regret,” Avalon dives into her untamed desires and addiction to her lover.
Alice Phoebe Lou Strips Love Down to Its Core in "The Surface"
May 21, 2025
"'The Surface' is a stream of conscious love song about the deep and contradictory feelings that rise up when exploring a connection..."
DWELLERS Explore Their Innate Melodrama on "Iced Coffee"
July 23, 2020
The self-produced duo composed a song that can be described in one simple word: enticing.
'Bridges' Is the New Intimate, Inspired EP from Young, Masterful Artist Sid
January 25, 2021
London based singer-songwriter Sid has released his new three-track EP 'Bridges.'
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Glass Beach Make Triumpahnt Return With New Single "The CIA" | THE NOISE
October 13, 2023
The LA post-emo band is finally kicking off the next phase of their career with the release of their latest single, "the CIA."
UMI's 'talking to the wind' Is a Sonic Salve For the Soul
January 22, 2024
"All the songs on this project feel like the wind to me. They give me the same feeling of peace and clarity."
AUDREY NUNA's "Jokes On Me" Is an Entrancing Exploration of Loss
May 7, 2024
“Jokes On Me” keeps a foot in both sides of a loss—the “I’m better off without you,” and the “I miss you.”