From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
Wednesday Paint a Picture of Pained Nostalgia in 'Rat Saw God'
April 10, 2023
Indie rock has gained a new classic.
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Softcult Take Us To "Heaven" On New Shoegaze Inspired Single | THE NOISE
December 22, 2023
"Heaven" is a classically shoegaze-drenched tune with exciting elements of grunge rock and alternative indie intertwined throughout that keep listeners on the edge of their seats.
Debbii Dawson Takes Center Stage in the Nostalgic “Happy World”
April 22, 2024
"Happy World” takes elements of ‘70s rock and disco and whisks into a modern, infectious pop stunner.
GALE Searches For Clarity On Latest Single "Por Si Las Dudas" Featuring LAGOS
November 20, 2024
The heartfelt track explores the inner conflict of seeking closure and questioning decisions even as love lingers.
Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
![Trousdale Explains the Science of Singing as a Trio and Dishes on New Album Growing Pains [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nqh_a2_j_vo-1745529894.jpeg)
Trousdale Explains the Science of Singing as a Trio and Dishes on New Album Growing Pains [Q&A]
April 24, 2025
Growing Pains highlights experiences that are both formative and fleeting. Not just physical growing pains, but those leaving a lasting impression on the soul, the heart, and the mind.
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Pristine in It's Grit, benches' EP 'Kill The Lights' is A New Indie Rock Classic
May 27, 2025
San Diego rock band, benches, has released their latest EP, Kill The Lights, a six song exploration in mental health – fear, detachment, the illumination of reflection.
![10 Questions With dee holt on Her Latest Single "make a move" and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dee-holt-interview-1712681759.jpg)
10 Questions With dee holt on Her Latest Single "make a move" and More [Q&A]
April 9, 2024
The Canadian indie pop artist lets us in on her latest single, seeing songs as colors, and where to find the best poutine in Montreal.
MARIS Offers Up a Sweet Treat to Cap Off Summer With "Salt Water Taffy"
August 6, 2024
“I wanted ‘Salt Water Taffy’ to feel like summertime as a kid