From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Hear Talker Take A Different Road On New Single "Drag Your Feet" | THE NOISE
December 22, 2023
LA emo-pop artist talker breaks our hearts with the release of her latest single, "Drag Your Feet."
![10 Questions With Jordan Mackampa on His Striking Sophomore Album “WELCOME HOME, KID!” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan_mackampa3_by@aidenhw-1708558819.jpg)
10 Questions With Jordan Mackampa on His Striking Sophomore Album “WELCOME HOME, KID!” [Q&A]
February 21, 2024
"It’s Black boy joy told in 13 songs."
CLUB INDGO Serve Up a Groove-Inducing Debut EP With 'SUNDRY'
July 18, 2024
An eclectic stew of genres, 'SUNDRY' is an explosion of sound.
Charli Adams' "Airlifter" Is Devoted to the Magical Power of Friendship
September 13, 2024
“This song is an ode to the give and take in friendships and the way we take turns being the friend that shows up when the other inevitably needs it.”
Girl Scout Thinks It's Time to Break Up the Friendship in "Honey"
October 22, 2024
"Honey is about the bittersweet experience of close friends growing apart, heartache, and the inevitability to keep everyone in your life at the same time."
Bella Poarch Makes a Sweet Pop Statement With “Sweet Delusion”
November 4, 2024
“Sweet Delusion” explores the concept of a love overdose and the blurred effects of its fumes.
Pillowprince Asks "R the Straights Ok?" in Cheeky New Single
February 20, 2025
'"R the Straights OK" is a playful dig at homophobia, and the lyrics are some things people have said to us over the years."
![Goth Basketball Legend CAITLE Talks Recent Internet Fame Plus New Solo Single [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(4)-1752163549.jpg)
Goth Basketball Legend CAITLE Talks Recent Internet Fame Plus New Solo Single [Q&A] | THE NOISE
July 10, 2025
While sporting events in the US feel like they are at a lull post NBA and NHL seasons, things are seemingly heating up in Australia thanks in part to athlete-turned-musician: CAITLE.
The Aces continue to shine in latest single “Twin Flame”
July 18, 2025
The upbeat disco pop single dives into the complex feelings of holding on to something you should probably let go of.
ESHAAN is Taking Us On A Journey with His Conceptual Debut EP ‘FIRST CONTACT’
April 14, 2023
An 8-piece ensemble of tracks that's guaranteed to get you hooked.