From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
All CLUB INDGO Wants to Do Is "Show You Off"
July 14, 2023
"Show You Off" is far too easy to swoon to and contagiously fun.
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JXKE Looks For Greener Pastures On Angsty Single "Endless" | THE NOISE
September 8, 2023
Pop-punk singer-songwriter and Philadelphia native jxke takes us back to the 90s with his latest single, "endless."
LØLØ's "u & the tin man" Is an Emotional Detour Down the Yellow Brick Road
April 8, 2024
"When I moved to LA, I realized I was definitely not in Kansas anymore."
beabadoobee Picks Up the Pieces and Reconstructs Herself in 'This Is How Tomorrow Moves'
August 12, 2024
'This Is How Tomorrow Moves' is a full-circle symphony about finding yourself as you fall apart.
![mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mynameisntjmack-_p_c_ian_anthony-1734979896.jpg)
mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]
December 17, 2024
If there's one thing about mynameisntjmack, it's that he's consistent.
Theo Bleak Explores Interpersonal Relationships in Bad Luck Is Two Yellow Flowers
May 16, 2025
In her latest EP, Bad Luck Is Two Yellow Flowers, Theo Bleak, the musical alter ego of Dundee based Katie Lynch, explores her imaginings of her friend’s inner life.
![sounds mint's Dream Lineup, Smash Burger Recipe, and Lack of Fear to be Seen Trying [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/20250530__s_o_u_n_d_s__m_i_n_t0504-1751639065.jpg)
sounds mint's Dream Lineup, Smash Burger Recipe, and Lack of Fear to be Seen Trying [Q&A]
July 5, 2025
We sat down with the UK-based band to hear about their latest single, "TIN," and more.
Audrey Hobert Goes Out With “Wet Hair” to Announce Highly Anticipated Debut Album
July 25, 2025
The 26 year old rising star got her start in songwriting through the vessel of Gracie Abrams, her longtime friend and fellow confessional lyricist, and has now announced that her debut album Who’s The Clown? will be out on August 15th.
![Akurei's 'HAIRDYE' Is His Most Personal Work [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Akurei - otw_1598969248.jpg)
Akurei's 'HAIRDYE' Is His Most Personal Work [Premiere]
September 1, 2020
Akruei opens up on his new EP 'HAIRDYE'
With 'Things In The Way,' Porsh Bet$ Is No Longer Playing It Safe
February 17, 2022
"The frustrations I've gone through make me so much more appreciative of the other side of it."