From the Site
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
![Ben Kessler's "Even When You're Home" Is All About Acceptance [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BEN KESSLER ones to watch smaller_1576782730.jpeg)
Ben Kessler's "Even When You're Home" Is All About Acceptance [Premiere + Q&A]
December 19, 2019
Home isn't always where the heart is.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
Chelsea Cutler and Alexander 23 Remind Us How "Lucky" We Are
November 1, 2019
"It was important for me to pause for a moment and recognize how fortunate I am to have love in my life."
![Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maddie-jay-mood-swings_1588178977.jpg)
Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]
April 29, 2020
From Prince to Los Terricolas De Freddy Fuentes, Jay's debut EP is an amalgamation of sights and sounds.
![Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint lyor otw_1605104157.jpg)
Saint Lyor Fires a Warning Shot on "THIS IS NOT AN IMAGE" [Premiere]
November 11, 2020
Following up on the success of his 'IF MY SINS COULD TALK' project from earlier this year, Saint Lyor returns to give us the premiere of "THIS IS NOT AN IMAGE."
David Kushner Conveys an Emotional and Musical Paradox in "Daylight"
April 17, 2023
"Daylight" manages to feel both engulfing and freeing in the same breath.
juju<3 Follows the Success of His Breakout Hit With the Infectious "Girls Like You"
March 12, 2024
“Girls Like You” maintains the youthful, bright sound listeners have come to love but dives deeper into the artist’s charm.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
Enigmatic Duo Junior Varsity Release Their Highly-Anticipated Debut EP
August 13, 2021
<i>Junior Varsity</i> captures all the unrelenting emotional pathos of the duo's infamous semi-secret shows.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."