From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
![RITTYBO Understands the Camaraderie in Vulnerability [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rittybo-ones-to-watch-3_1575394499.jpg)
RITTYBO Understands the Camaraderie in Vulnerability [Q&A]
December 3, 2019
RITTYBO is special and there is just no other way to put it.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
Arlo Parks Explores the Human Condition in 'Sophie'
December 2, 2019
Parks' latest collection is nothing short of awe-inspiring.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Petey Makes an Anthemic Debut With Genre-Spanning 'Lean Into Life'
September 7, 2021
"My creative process doesn't have anything to do with routine, it has to do with the time and space to think critically about myself."
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
Meet DAISY WORLD, the Tyler, the Creator-Approved R&B Star in the Making
July 24, 2021
It's not too late to become engrossed in the prismatic world of Daisy, an artist who has found fans in not just Tyler but Addison Rae and The Internet.
7 Artists to Watch If You Can’t Stop Listening to Taylor Swift's 'Midnights'
October 27, 2022
Swift may be dominating the charts, but these rising stars are ones to watch.
Gracie Abrams Grapples With Self-Growth in "Block Me Out"
April 11, 2022
Even amid the busiest season of her career, Abrams still manages to find time to carve out a tender moment of vulnerability.
Find Joy Again with the Unpredictable Philly Indie-Pop/Rock Band
July 31, 2019
Joy Again is the kind of band that makes music that you can both dance to and have an existential crisis to.
Q's "Stereo Driver" Is a Nostalgic, Intergalactic Venture
September 26, 2022
It’s all too easy to get lost in the kaleidoscope of Q’s sound.
Ant Saunders Continues to Win Over Our Hearts With His "Yellow Hearts" Video
December 10, 2019
Saunders' takes us back to where his viral hit all began.
The Marías Happily Destroy Us All Over Again With "If Only" and "No One Noticed"
May 7, 2024
The Marías continue to drown in their deep ocean blues.
The Best New Artists of the 2010s (According to the Grammys)
November 21, 2019
Remember that time fun. beat out Frank Ocean? We do.