From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
![RITTYBO Understands the Camaraderie in Vulnerability [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rittybo-ones-to-watch-3_1575394499.jpg)
RITTYBO Understands the Camaraderie in Vulnerability [Q&A]
December 3, 2019
RITTYBO is special and there is just no other way to put it.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
Arlo Parks Explores the Human Condition in 'Sophie'
December 2, 2019
Parks' latest collection is nothing short of awe-inspiring.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
![Arms Akimbo Struts an Unconventional Dream in "Paycheck" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AA EP Pics copy.jpg)
Arms Akimbo Struts an Unconventional Dream in "Paycheck" [PREMIERE]
April 4, 2019
"That's what pushes me and my bandmates past that feeling that we should put ties and collared shirts back on just for a bit of stability."
DRAMA - "Hold On" | Live at Baà±o Flaco
October 2, 2019
DRAMA graced us with a self-empowerment anthem wrapped up in a wholly infectious range of sonics.
![Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jimi som otw_1600127576.jpg)
Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]
September 14, 2020
We caught up with Jimi Somewhere for a quick Q&A about his new track's grandiose and "larger than life" feel and the inspiration he pulled from the Christian summer camps he attended growing up.
min.a Premieres New Video for Her Addictive Single "Hour 24″
December 28, 2020
New York-based Korean-American, min.a, has been steadily garnering attention through her unique brand of pop with glitchy electronic elements.
Max Leone Chases the Ultimate High in "the craziest thing i've ever done"
April 5, 2021
"the craziest thing i've ever done" arrives as Leone's most romantic and enthralling track to date.
Sydney’s Rising Musician Lola Scott is Blending Neo-Pop Charm with Grunge-Rock Grit
November 10, 2023
“I loved Avril Lavigne and decided from a young age that I wanted to be her.”
Adan Diaz Realizes He's A "Jerk x2" in Laidback New Single
May 13, 2024
"jerk x2" is a standout indie-pop track that will stay with you all day.
Lauren Sanderson Gifts The Perfect Sapphic Anthem Of The Summer: "FREAK / PINTEREST"
June 14, 2024
Alt-pop rock creative genius and self-proclaimed "freak" Lauren Sanderson is back with her latest single, "FREAK / PINTEREST."
![Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baird-ones-to-watch.png)
Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]
May 7, 2019
The full magnitude is felt when they're listened in succession, beginning with the swooning of "In Dreams..." but ending with the more somber message of "Anais."
Ghost Orchard Shares Bedroom-Pop Paragon Entitled 'bunny'
August 27, 2019
The genre-mixing artist taps into lo-fi, experimental-pop, Soundcloud rap, and other unworldly echoes to create a distinguishing resonance of his own.