From the Site
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
![RITTYBO Understands the Camaraderie in Vulnerability [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rittybo-ones-to-watch-3_1575394499.jpg)
RITTYBO Understands the Camaraderie in Vulnerability [Q&A]
December 3, 2019
RITTYBO is special and there is just no other way to put it.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
Arlo Parks Explores the Human Condition in 'Sophie'
December 2, 2019
Parks' latest collection is nothing short of awe-inspiring.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
ALEXSUCKS Lose Control in the Infectious "Hate Me If You Want"
September 9, 2024
“Hate Me If You Want” satisfies all the cravings of a nostalgic indie kid.
![Johan Lenox Shares All Things Petrichor, Reflecting on His Collaboration and Gearing Up for Tour with 070 Shake [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johan_press_pic2_nick_dybel-1732218045.jpg)
Johan Lenox Shares All Things Petrichor, Reflecting on His Collaboration and Gearing Up for Tour with 070 Shake [Q&A]
November 21, 2024
In between studio sessions and flying to Thailand with A$AP Rocky, Johan let us in on a little bit of the behind-the-scenes from his collaboration with 070 Shake.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
![Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch.jpg)
Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]
April 16, 2019
Girl Wilde has asserted herself as an anti-genre artist with inspiration from the pop-punk, grunge sounds of Alanis Morissette and Paramore.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
Finneas Evokes the Records of His Youth on Alternate Take "Let's Fall in Love for the Night (1964)"
August 7, 2020
Los Angeles based Alt-pop prodigy FINNEAS shares a decisively different alternate take on his single "Let's Fall in Love for the Night."
Alaina Castillo Reminds Us to Celebrate Staying in With "Tonight"
August 14, 2020
Alaina Castillo is continuing to prove herself as one of the most exciting new talents to emerge within the last year.
Casper Jones Is Passionate From Miles Away in "Ghost Town" Visual
March 8, 2021
Fresh from the success of last year's 'GRAY' EP, NY-based pop artist Casper Jones returns to us with the video for "Ghost Town."
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.