From the Site
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mt-joy-ones-to-watch_1574730961.png)
New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]
November 25, 2019
Mt. Joy has come a long way in a short time, and we cannot wait to see what 2020 has in store.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
![Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch_1574712265.jpg)
Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]
November 25, 2019
"I saved up some money, pawned the only jewelry I had, and bought my first guitar."
Mobley Couples Weighty Themes With Infectious Sonics in “stay volk”
July 21, 2022
“‘stay volk’ is a song about the ways people perform identities imposed on them by society and how draining that performance can be."
![Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/natalie-red-nameless-1668012640.jpg)
Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]
November 9, 2022
“Nameless” makes amends with the doubts and fears of going after your dreams
Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Rewind: Our 5 Favorite Music Videos of the Last Week
April 18, 2023
From grentperez to LØREN, these are 5 music videos you don't want to miss.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Holly Humberstone and MUNA Add an Infectious Dance-Pop Flair to “Into Your Room”
November 30, 2023
The newly imagined single sees the MUNA adding their twist to Humberstone's already poignant sad bop.
Maeve Steele Guides Us Track-by-Track Through "Honeyland," Her Latest Angelic EP
January 19, 2024
Maeve Steele floated ‘round to OnesToWatch to invite us into the angelic world of her recent EP, Honeyland. A nuanced songwriter and artist, Maeve Steele winds through themes of natural beauty, loneliness, and the passage of time in this project.
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
ayleen valentine Recontextualizes What It Means to Be a "sex symbol"
March 15, 2024
“sex symbol” proves that valentine is not only capable of breaking the rules but thrives when the boundaries are nonexistent.