From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
![RITTYBO Understands the Camaraderie in Vulnerability [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rittybo-ones-to-watch-3_1575394499.jpg)
RITTYBO Understands the Camaraderie in Vulnerability [Q&A]
December 3, 2019
RITTYBO is special and there is just no other way to put it.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
Arlo Parks Explores the Human Condition in 'Sophie'
December 2, 2019
Parks' latest collection is nothing short of awe-inspiring.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Dreamer Boy Recruits BENEE For the Cosmically Beautiful "Are You Letting Go?
October 21, 2021
"Are You Letting Go? is wistful, beautiful, and delicate to the touch.
HVN's 'All Girls Go to Heaven" Is the Hip-Hop Subversion 2021 Needed
November 10, 2021
If this is your first exposure to the Houston artist, then you're in luck, because this is the perfect place to start.
Sofía Valdés Charts a Generation-Spanning Story in 'Silvia'
August 14, 2023
'Silvia' tells a family story that belongs not to just Valdés but many of us.
yungatita Kicks Off the Year With a Healthy Dose of Slacker Pop in 'Shoelace & A Knot'
January 10, 2024
The debut album from yungatita serves as an impressive introduction to the the East LA band.
ericdoa Reignites the Joy of Creation in the Trailblazing 'DOA'
January 23, 2024
Digicore trailblazer and pop purveyor ericdoa is the furthest he can be from dead on arrival.
Harry Hudson Proves He Knows When It's Over in "Pendulum"
September 13, 2019
"I'm not wondering 'what if' anymore and am confident enough to walk away when the back and forth starts and I know the person isn't right for me."
10 Ones to Catch at Outside Lands 2021 (Who Aren't Headlining)
October 26, 2021
These are 10 acts you do not want to miss.
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Charlotte Sands Wrestles With Her Mind in Latest Single "Six Feet Under" | THE NOISE
March 31, 2023
Charlotte Sands continues to "create a safe space for people to feel accepted and celebrated for their weirdness and diversity" on her latest single, "Six Feet Under."
Ray Laurél Steals Our Hearts With the Nonconforming 'TEMPTRESS'
May 23, 2023
'TEMPTRESS' is a project you will think about long after the music stops.
Cafuné Face Their "Demise" Alongside 'Love Songs for the End' EP Announcement
July 26, 2023
"We wrote 'Demise' about feeling mentally stuck in that internal dialogue of being unkind to yourself; trapped in decision paralysis, silencing yourself for fear of being misunderstood."