From the Site
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![With A Strikingly "Out of the Blue" Talent, Waylon Wyatt Celebrates His Second EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/waylon-_film-_photo-256_copy-1749251298.png)
With A Strikingly "Out of the Blue" Talent, Waylon Wyatt Celebrates His Second EP [Q&A]
June 6, 2025
An 18-year old from Hackett, Arkansas, Wyatt is a generational talent in the making.
Newcomer Delacey Stands By What Is Hers In Spellbinding Debut "My Man"
March 8, 2019
What better way to celebrate female empowerment than with newcomer Delacey and her captivating hook, "Bitch don't steal my man?"
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
![Enter Billy Lemos' World of 'Wonder' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy_lemos2-tw_1604961109.jpg)
Enter Billy Lemos' World of 'Wonder' [Q&A]
November 9, 2020
Billy Lemos is building a unique world of alternative pop. Welcome.
![Justin Nozuka's "summer night o8" Is a Delicate Declaration to New Love [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/justin nozuka otw_1610724646.jpg)
Justin Nozuka's "summer night o8" Is a Delicate Declaration to New Love [Premiere]
January 15, 2021
Today, Justin Nozuka has returned with "summer night o8," a tender expression of the emotions associated with new love.
Lauren Sanderson Makes Peace with Heartbreak on "Hi."
March 19, 2021
Matching her gentle, crooning vocals with a soft, mellow production, Lauren Sanderson's latest single "Hi." is a soothing ballad about reconciling with heartbreak.
Luna Li Taps Serena Isioma For the Ethereal "Flower (In Full Bloom)"
September 28, 2021
"Flower (In Full Bloom)" is a small dose of sonic sunshine.
Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.