From the Site
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
22 Rising Artists on the First Record They Ever Bought
April 13, 2019
These are the records that shaped our favorite artists.
Alexander 23's 'I'm Sorry I Love You' Is a Tender Debut Full of Promise
October 28, 2019
"This EP is about love and loss and lust and luck and lies and laughs."
Olivia Rodrigo's 'Sour' Is the Angsty Pop Return You've Been Longing For
May 24, 2021
Rodrigo's voice carries the flavors of Paramore punk, Alanis Morissette angst, Kelly Clarkson belt, all topped off with a Taylor Swift candidness.
Lexi Jayde Moves Forward in “what’s the matter with you”
October 13, 2022
Listening to "what's the matter with you" feels as if you are floating through a distant memory.
Unflirt Takes Us Through a Period of Transformation in 'April's Nectar'
December 14, 2023
From the soaring highs to the crushing lows, every moment is brought to life with a depth and richness.
Katie Greenberg's Debut Single "Insider" Captures the Moment Want Turns to Need
April 22, 2020
Greenberg paints a portrait of desire that somehow manages to feel carnal, sentimental, and spiritual all at once.
![Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hers-Ones-To-Watch 2.jpeg)
Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]
March 19, 2019
Her's left-of-center tunes are attracting listeners around the world.
![Harrison Brome Reunites with Pomo for Funky Slow-Burner, "No More Love Songs" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-brome-ones-to-watch.jpg)
Harrison Brome Reunites with Pomo for Funky Slow-Burner, "No More Love Songs" [PREMIERE]
March 21, 2019
The title for his highly-anticipated EP, the track transports us to the Canadian artist's sensual world of futuristic funk.
Ashe's "In Disguise" Is the Very Definition of Timeless Songwriting
June 21, 2019
Watch the video for "In Disguise" and hear it live on Ashe's Ones To Watch - presented tour this fall!