From the Site
Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
Nate Sib's "keep it up" Positions Him as Pop Music's Next Great Disruptor
April 29, 2025
"keep it up" combines the energy of underground dance music with Sib's predilection for alternative pop experimentation.
bLAck pARty Makes Triumphant Return With New Single “Distant Lover”
April 29, 2025
Psychedelic guitar chords and perfectly polished vocals meet in sacred harmony in bLAck pARty's latest single.
Teen Mortgage Explore Death and Dogma in Debut Album “Devil Ultrasonic Dream” | The Noise
April 29, 2025
'Devil Ultrasonic Dream' is a cathartic reminder to steer into chaos and embrace everything your parents warned you about.
![Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zinoleesky-artist-1-1745966415.jpg)
Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]
April 29, 2025
With his sophomore album, ‘Gen Z’ Azeez Shina Oniyide aka Zino effortlessly mixes serums of divergent genres in a way that is truly impressive & immersive.
Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Laila Smith Becomes Inanimate in Haunting Single “Diorama”
April 29, 2025
The track is intimate in every way, and serves as the perfect look into Laila’s unique perspective.
d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
PinkPantheress Delivers a Transatlantic Earworm With "Stateside"
April 28, 2025
"Stateside" may just be PinkPantheress' best single yet.
Montell Fish Folds Light and Grief into Three Movements in 'Days Are Getting Shorter'
April 28, 2025
'Days Are Getting Shorter' sketches a story about pain, longing, faith, and the parts of ourselves we share only when no one is looking.
![Boy In Space Reels Himself Back in for the Bittersweet "7UP" Acoustic [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-in-space-ones-to-watch_1562083880.jpg)
Boy In Space Reels Himself Back in for the Bittersweet "7UP" Acoustic [PREMIERE]
July 2, 2019
Boy In Space is a living manifestation of what it means to shoot for the stars.
nothing,nowhere. Embarks on a Dystopian '80s Fever Dream in "nightmare"
January 28, 2020
The direct result of playing <i>Purple Rain</i> every night with the lights out.
Dro Kenji Is Making Melodic Rap on His Own Terms
November 16, 2020
Dro Kenji continues his hot streak with his debut project 'Tears and Pistols.'
Stephen Dawes Fears He Might "Lose My Mind" in Latest Standout Single
March 13, 2023
"Lose My Mind" demonstrates the full, heart-rending range of this breakout rising star.
AUGUST 08 Unravels Friends-with-Benefits Relationships In "Simple Pleasures"
May 15, 2019
+ Stay tuned for AUGUST 08′s upcoming "All Eyes On" performance!
![Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_Kota01_1565131244.jpg)
Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On
August 6, 2019
Jumping into a rendition of FOTO's standout single "Alkaline," Kota the Friend showed us firsthand that the hype surrounding the Brooklyn artist and poet is very much real.
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
The Aces Release "My Phone is Trying to Kill Me," Detail Vulnerable Sophomore Album
May 6, 2020
"If you felt too vulnerable, if it scared you, then you had to keep going."
Derek Simpson's "Hide + Seek" Inescapably Captivates You
June 10, 2020
For the entirety of the six-minute song, you are put in a trance. A delectable guitar establishes the feel-good, alternative R&B vibe and drives the alluring beat throughout.
![Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emily Vu - otw_1595601942.jpg)
Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]
July 24, 2020
Emily Vu has all the makings of a Gen Z pop star.