From the Site
KIRBY's "Don't Leave Your Girl" Is a Timeless Neo-Soul Ode
October 18, 2019
The BeyonceÌ, Kanye West, and Ariana Grande writer is stepping into the spotlight.
YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
![Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wingtip-ones-to-watch-2_1564000097.jpeg)
Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]
July 24, 2019
"If you find happiness, hold on to it."
Meet wishlane, the Emerging Hyperpop Artist Behind "selective altruism"
June 23, 2022
The electrifying single currently sits at the top of Spotify's hyperpop playlist for good reason.
![Follow Lennon Stella's Legendary First Headlining Tour in 15 BTS Photos [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lennon-stella-ones-to-watch- 2.png)
Follow Lennon Stella's Legendary First Headlining Tour in 15 BTS Photos [TOUR DIARY]
April 30, 2019
Stella shared a few behind the scene photos before she embarked on her first European tour with Anne-Marie.
Cat Clyde's "So Cold" Video Takes a Note From '70s Female Revenge Movies
July 24, 2019
Note: Do not mess with Cat Clyde.
We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
![Blu DeTiger Is Bridging Indie Pop and the NYC Underground Club Scene [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blu-detiger-interview_1588105079.jpg)
Blu DeTiger Is Bridging Indie Pop and the NYC Underground Club Scene [Q&A]
April 28, 2020
Blu on postponing her tours with Caroline Polachek and Fletcher, proving herself in male-dominated spaces, and "Figure It Out."
ROLE MODEL Marks a New Beginning With “Oh, Gemini”
March 25, 2024
Some might call “Oh, Gemini” the “breakup” song, but if anything, it speaks to a new era for the hopeless romantic.
Ralph Castelli Gives Us Chills in the Wistful "Haunted"
April 1, 2019
"Haunted" is a tale of the provocative, poignant, and complicated rollercoaster of emotions that drive love
Adam Melchor's "Turnham Green" Is a Sobering Moment of Empathy
August 9, 2022
In his latest single, Melchor beautifully examines shared hurt and perspective.
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.