From the Site
Celeste Is the Rising R&B Songstress Who Highly Values Intimacy in Her Songwriting
September 5, 2019
Although Celeste was born in sunny Los Angeles, her entire childhood was spent in the U.K., where she indulged in the musical stylings of Aretha Franklin and Billie Holiday.
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
![PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch_1567705461.JPG)
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
![Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Alec-King-ones-to-watch_1567699400.jpg)
Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]
September 5, 2019
'Cause sometimes you just have to revel in those terribly awkward "Larry David" moments.
Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
September 3, 2019
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music.
Monsune Treats Us to the Grooviest Synths & Childish Gambino-esque Vocals In "Outta My Mind"
September 3, 2019
Monsune's utterly soulful vocals blended with his steady ear for tasteful pop melodies are more than enough to win us over.
10 Virgo Artists to Celebrate This Astrological Season
September 3, 2019
Virgo season is here, and it's time to get our s**t together.
![Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chris-lane-ones-to-watch-3_1567533149.jpg)
Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]
September 3, 2019
The forthcoming tour comes hot off the heels of the titular single, which saw Lane propose to Lauren Bushnell in a heartfelt ode and accompanying music video.
![Grant Knoche's Electrifying Personality Shines in Edgy "DIAL TONE" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grant-knoche-ones-to-watch_1567532831.jpg)
Grant Knoche's Electrifying Personality Shines in Edgy "DIAL TONE" Video [PREMIERE]
September 3, 2019
Knoche toured across America, playing 160 shows before launching his solo career as one of today's finest rising pop stars.
![Support the Magic of PRIDE Year-Round with CLAY's "project 5 (demo)" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clay-ones-to-watch-4_1567195805.JPG)
Support the Magic of PRIDE Year-Round with CLAY's "project 5 (demo)" [Q&A]
August 30, 2019
"For me, it doesn't make sense to do anything in my life that doesn't have the goal of ultimately serving others, uplifting, empowering and building community for marginalized people."
Tessa Violet on Her Favorite Vine, Systematic Injustice, and Dodie | Quick 6
March 21, 2019
Get to know YouTube-sensation-turned-indie-pop-phenom, Tessa Violet.
Valentina's 'Unmanageable' Is Pure, Soulful Catharsis
May 1, 2019
'Unmanageable' cements Valentina as a soulful voice in the realm of pop, but on a larger scale, it arrives as a rallying cry for anyone who has ever been told they were not good enough.
![Jamie N Commons - "A Change" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jamie-n-commons-live-ones-to-watch_1559680491.jpg)
Jamie N Commons - "A Change" [Live + Interview] | All Eyes On
June 4, 2019
It was our honor to invite this enthralling amalgamation of blues, soul, folk, and pop to perform at our latest "All Eyes On" showcase and illustrate exactly why he is one to watch.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
Sam Short's “Taste It” Is a Tantalizing Pop Slowburn
October 28, 2022
"This is the most honest song I’ve ever written. It epitomizes my very first heartbreak."
AUDREY NUNA and Teezo Touchdown Feed Fans With "Starving"
February 23, 2024
"Starving" is perfect for anyone navigating romantic tension and transformation.
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
flowerovlove Captures the Euphoric Rush of a Summer Roster in "BOYS"
May 20, 2024
“BOYS” is easy to love and euphoric.
Lola Young Finds the Silver Lining in "Not Like That Anymore"
June 26, 2025
The tongue-in-cheek single arrives ahead of Young's highly anticipated new album.