From the Site
Celeste Is the Rising R&B Songstress Who Highly Values Intimacy in Her Songwriting
September 5, 2019
Although Celeste was born in sunny Los Angeles, her entire childhood was spent in the U.K., where she indulged in the musical stylings of Aretha Franklin and Billie Holiday.
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
![PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch_1567705461.JPG)
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
![Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Alec-King-ones-to-watch_1567699400.jpg)
Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]
September 5, 2019
'Cause sometimes you just have to revel in those terribly awkward "Larry David" moments.
Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
September 3, 2019
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music.
Monsune Treats Us to the Grooviest Synths & Childish Gambino-esque Vocals In "Outta My Mind"
September 3, 2019
Monsune's utterly soulful vocals blended with his steady ear for tasteful pop melodies are more than enough to win us over.
10 Virgo Artists to Celebrate This Astrological Season
September 3, 2019
Virgo season is here, and it's time to get our s**t together.
![Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chris-lane-ones-to-watch-3_1567533149.jpg)
Ones To Watch Presents: Chris Lane's 'Big, Big Plans Tour' [ANNOUNCEMENT]
September 3, 2019
The forthcoming tour comes hot off the heels of the titular single, which saw Lane propose to Lauren Bushnell in a heartfelt ode and accompanying music video.
![Grant Knoche's Electrifying Personality Shines in Edgy "DIAL TONE" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grant-knoche-ones-to-watch_1567532831.jpg)
Grant Knoche's Electrifying Personality Shines in Edgy "DIAL TONE" Video [PREMIERE]
September 3, 2019
Knoche toured across America, playing 160 shows before launching his solo career as one of today's finest rising pop stars.
![Support the Magic of PRIDE Year-Round with CLAY's "project 5 (demo)" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clay-ones-to-watch-4_1567195805.JPG)
Support the Magic of PRIDE Year-Round with CLAY's "project 5 (demo)" [Q&A]
August 30, 2019
"For me, it doesn't make sense to do anything in my life that doesn't have the goal of ultimately serving others, uplifting, empowering and building community for marginalized people."
Alicia Creti Delivers Showstopping Debut Single "Congratulations"
February 18, 2022
We know little of Alicia yet beyond her ability to stop us dead in our tracks.
Meet Groupthink, the Artist Soundtracking Your Sleepless Summer in 'before the afters'
May 23, 2023
Groupthink throws glitter on our shame and makes art out of the hangovers we struggle to survive.
Jade LeMac on Toxic Relationships, Joke Songs, and 'My Life With the Walter Boys'
February 6, 2024
19-year-old LeMac is taking the pop world by storm with her confessional storytelling and biting tracks.
Conan Gray's "Maniac" Proves That the Scariest Thing This Halloween Is Your Ex
October 28, 2019
Gray gives newfound meaning to the term "psycho ex."
d4vd Delivers a Melancholic Indie Track We Can't Get Enough of in "WORTHLESS"
March 17, 2023
Before even graduating high school, d4vd proved himself a breakout star.
![Arlo Parks Wants to Be for Others What She Did Not Have for Herself [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arlo-parks-ones-to-watch_1571777270.jpeg)
Arlo Parks Wants to Be for Others What She Did Not Have for Herself [Q&A]
October 22, 2019
"If I can't find anyone that's like me, then I'm just going to have to keep being me."
![BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baum-fuckboy-ones-to-watch.jpg)
BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]
May 8, 2019
"I'm just sick of the assumption that since I'm a woman I'm incapable of wanting something casual."
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
![Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ralph-castelli-ones-to-watch_1565221002.jpg)
Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]
August 7, 2019
At just 22 years old, the Alaska native has honed his quirky reputation and crafts infectious indie-pop fused with hip-hop, folk, and electronica.
PinkPantheress' "Passion" Is so Good It Went Viral Before It Released
July 6, 2021
Pink Pantheress makes you feel like you've been transported into a twinkling '90s video game.