From the Site
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
Jack Harlow Embodies Youthful Bliss In New Single & Video, "THRU THE NIGHT (feat. Bryson Tiller)"
August 22, 2019
+ Catch Jack Harlow on "THE MISSION TOUR" kicking off this October!
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
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Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Kodie Shane - "End Like That" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_KodieShane01_1566409787.jpg)
Kodie Shane - "End Like That" [Live + Interview] | All Eyes On
August 21, 2019
Spitfire hip-hop musician, Kodie Shane, is dead set on taking the world by storm - and she is headed in the right direction.
![Brahny Portrays "Paradise" with Wavy Synths & Intense Beijing Opera [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brahny-ones-to-watch_1566409586.png)
Brahny Portrays "Paradise" with Wavy Synths & Intense Beijing Opera [PREMIERE]
August 21, 2019
"'Paradise' is an attempt to show (in an overly dramatic way) that regardless of how perfect an initial love or infatuation is, there will likely be stuff you've gotta deal with and work on."
![Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Luna-aura-ones-to-watch_1570726429.jpeg)
Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]
October 10, 2019
Luna Aura is cutting as she is cunning.
Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"
June 29, 2020
Ai Bendr's chilling debut is a beautiful showcase of her singing ability.
Jimi Somewhere Reminds Us of Blissful Teenage Freedom on "Bottle Rocket"
August 3, 2020
Jimi Somewhere encapsulates youth in his newest single "Bottle Rocket"
Kevitch Delivers a Dreamy R&B Confession With "Secrets"
February 10, 2023
"I want to create movie scenes for people to tap into and feel like they're getting transformed into another world."
Genevieve Stokes Immortalizes Emotion in Its Rawest Form in 'Catching Rabbits'
April 12, 2023
“‘Catching Rabbits’ is my more uplifting take on the phrase... it’s possible to achieve what seems out of reach, and to escape the tempting illusions of the mind.”
MINOVA Introduces Debut EP With the Dreamlike “Where Do I Go”
November 2, 2023
"Where Do I Go" skillfully conveys the profound feelings of isolation and longing for human companionship.
Theo Moss Leaves a Lasting Impact With Debut Single "Autopilot"
July 17, 2024
“I wrote 'Autopilot' about someone hurting the person you love and feeling angry and powerless."
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
![Bren Joy on 'Arcane,' Revisiting Tumblr-Era R&B, and Manifesting Good Days [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bren-joy-interview_1642019997.jpeg)
Bren Joy on 'Arcane,' Revisiting Tumblr-Era R&B, and Manifesting Good Days [Q&A]
January 11, 2022
Joy is making the most of his 20s.
![Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lourdiz-lil-gotit_1585325544.jpg)
Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]
March 27, 2020
"Suicide Down" is an addictive thrill ride fueled by extremes.