From the Site
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milkk-ones-to-watch_1564669758.jpg)
MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]
August 1, 2019
With its breezy laid-back sound and sensual appeal, "Ride," the latest single from Nashville's MILKK, proves to be the perfect cure for our August blues.
Find Joy Again with the Unpredictable Philly Indie-Pop/Rock Band
July 31, 2019
Joy Again is the kind of band that makes music that you can both dance to and have an existential crisis to.
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
![Chris LaRocca - "Yardsale" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Chris-Larocca-live-ones-to-watch_1564601374.jpeg)
Chris LaRocca - "Yardsale" [Live + Interview] | Northside Sessions
July 31, 2019
LaRocca's music is as ambitious as it is unassuming.
![JJ Wilde Releases Visual for Soul-Stirring Alt-Rock Anthem "State of Mind" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JJ-Wilde-ones-to-watch-crop_1564600018.jpg)
JJ Wilde Releases Visual for Soul-Stirring Alt-Rock Anthem "State of Mind" [PREMIERE]
July 31, 2019
What could be more fulfilling than wearing super trendy outfits while dancing around to an empowering alt-rock anthem in the desert?
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
12 Fire Artists to Worship This Leo Season
July 31, 2019
We can't help but love these fiery, warm-hearted, passionate, and stubborn lions of the zodiac.
Channel Tres Shouts Out His Native Compton on "Black Moses" with JPEGMAFIA
July 30, 2019
Among Compton's freshest exports is Channel Tres, who reminds everybody that the city of less than 100,000 is still the hip-hop capital of the world.
![LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch-6_1564527774.jpg)
LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]
July 30, 2019
"As devout fans of music, we know that it's often more special to find something for yourself, on your own time. There's no rush; we're not going anywhere."
Meet Cleffy, the Artist Fighting His Demons With Intoxicating, Alternative R&B
February 7, 2024
Honoring themes of loss, grief, and the perils of existing, his alternative R&B is both cathartic and liberating.
If You Love Erykah Badu, These Are 8 Ones to Know
February 26, 2019
Happy Birthday to the undisputed queen of neo-soul!
Malcolm Todd Dives Into the Emotional Rollercoaster of Love and Heartbreak in "Chest Pain"
December 10, 2024
"It's about that bittersweet feeling of losing someone who still lingers in your heart."
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.
Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
![Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ethan-bortnick-interview-prom_1651252899.JPG)
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
Meet Juliet Ivy, the Artist Putting A Gen Z Twist On Tradition
October 25, 2023
Ivy's effervescent music serves as a brutally honest satire of innocence.
Reneé Rapp’s “Snow Angel” is a Hauntingly Beautiful, Healing Ballad
June 12, 2023
Rapp cements herself as an artist able to weather the seasons and turn adversity into art.
beabadoobee and Laufey Conjure "A Night To Remember" With a Track You Won't Soon Forget
October 23, 2023
“A Night to Remember” is a jazz-tinged letter of love and lust to the people and places that once were and could have been.
Ryan Beatty Attempts to Answer the Unanswerable in 'Calico'
April 28, 2023
Calico is a transformative step for the visionary singer-songwriter.