From the Site
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
Treat Yourself to "Something Good" with James Vickery's Soulful R&B Stylings
August 5, 2019
Do yourself a favor and bask in the smooth stylings of this R&B virtuoso before the rest of the world catches on.
Abhi the Nomad Pleads for Action on Overconsumption in "House of Clocks" Video
August 5, 2019
"House of Clocks" is a soulful hip-hop crossover track built on a viscous drumbeat foundation and adorned with vibrant, sun-soaked horns.
Frequent Ariana Grande Collaborators, Social House, Surprise Lolla Ahead of Debut EP
August 5, 2019
Though "boyfriend" is the first time Ariana Grande fans may have seen the name Social House, it's almost certainly not the first time they've heard artists' work.
![Ones To Watch & The Noise Present: Stand Atlantic and The Faim's Co-Headlining Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-faim-stand-atlantic-tour-ones-to-watch_1565035489.jpg)
Ones To Watch & The Noise Present: Stand Atlantic and The Faim's Co-Headlining Tour [ANNOUNCEMENT]
August 5, 2019
Tickets for the highly anticipated fall tour go on sale this Friday at 10am local time!
![Huck Is Ready for "Primetime" With New Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/IMG_5818 copy_1564677648.jpg)
Huck Is Ready for "Primetime" With New Single [PREMIERE]
August 1, 2019
Listen to the exclusive premiere of Huck's groovy new single "Primetime"
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milkk-ones-to-watch_1564669758.jpg)
MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]
August 1, 2019
With its breezy laid-back sound and sensual appeal, "Ride," the latest single from Nashville's MILKK, proves to be the perfect cure for our August blues.
Find Joy Again with the Unpredictable Philly Indie-Pop/Rock Band
July 31, 2019
Joy Again is the kind of band that makes music that you can both dance to and have an existential crisis to.
Ella Thompson Takes Us Through ‘Domino,’ Track By Track
November 28, 2023
Ella Thompson walks us through her wistfully longing debut album, 'Domino.'
Weston Estate Lose Themselves in the Toxic Infatuation of "Petra"
June 21, 2024
"Petra explores the idea of finding solace, or yourself, in another person in a way that is not healthy or genuine for either party."
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mokita-ones-to-watch-3.png)
Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]
April 12, 2019
Mokita captures the emotional dichotomy of heartbreak to wondrous effect.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
Weekly Roundup: Duckwrth Helps Us "Find A Way", and More of the Best New Music
July 10, 2020
A weekly roundup of music, news, and videos.
danny orange Is Infectious and Charismatic on "Expensive"
October 8, 2020
"Expensive" is a release from director Daniel Jordan K under his alias danny orange and is just as colorful and exciting as the videos he directs.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
It "Ain't No Secret" That Hablot Brown's Latest Track Is an Undeniable Vibe
October 7, 2019
Hablot Brown remains one of the most polished neo-soul acts in the scene today.