From the Site
![MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marg-ones-to-watch-2_1564088109.PNG)
MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]
July 25, 2019
Effortlessly genuine, the internationally-raised alt-pop starlet is floating to the top of the music industry by way of her fearless and relatable smooth grooves.
![Abir - "Reunion" [Live] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/abir-live-ones-to-watch_1564082024.jpg)
Abir - "Reunion" [Live] | All Eyes On
July 25, 2019
Fusing elements of dance-pop with powerful vocals reminiscent of Dua Lipa, Daya, and Alessia Cara, Abir performed a stripped-down rendition of "Reunion" from her debut EP.
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Matthew-Chaim-ones-to-watch_1564078031.jpg)
Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]
July 25, 2019
"He passed away when I was 12 years old, and it has only been in the last couple of years that I've found the space to express this loss in my songwriting."
Cat Clyde's "So Cold" Video Takes a Note From '70s Female Revenge Movies
July 24, 2019
Note: Do not mess with Cat Clyde.
![Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-storm-ones-to-watch-2_1563998622.jpg)
Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]
July 24, 2019
Storm is developing a unique breed of alternative-folk from his native Australia.
What Is Your 2019 Summer Anthem? | Staff Picks
July 24, 2019
What is summer without a summer anthem?
Meet The Brazen Youth, The Folk-Rock Band Living Like Thoreau
July 24, 2019
Using their childhood farm as a home base for their music has allowed The Brazen Youth to organically cultivate a timeless sound.
![Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wingtip-ones-to-watch-2_1564000097.jpeg)
Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]
July 24, 2019
"If you find happiness, hold on to it."
![VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verite-ones-to-watch_1563923478.jpg)
VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]
July 23, 2019
VÉRITÉ is here to help.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.