From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![When They Were Young: Asking When We Were Young Artists About Their Youth [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(5)-1761756649.png)
When They Were Young: Asking When We Were Young Artists About Their Youth [Q&A] | THE NOISE
October 29, 2025
In between crying sessions, wild mosh pits and plenty of crowdsurfers, The Noise had the chance to sit down with some of your favorite artists to discuss not just When We Were Young but also when they were young.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
![Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flipturn-by-_amanda-_laferriere-2025-1b-1761760327.jpeg)
Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]
October 29, 2025
We sat down to talk about their latest album, Burnout Days, as well as the importance of friendship in collaborators, the ability to pivot, and movie nights watching The Incredibles.
Eleni Drake's Album 'Chuck' Faces the Inevitability of Endings
October 31, 2025
British-Greek singer Eleni Drake decided to face this complexity head on in her new album.
Jai'Len Josey Confronts the Ache of Letting Go in "Won't Force You"
October 31, 2025
Recently, Jai’Len ignited the stage with a showstopping set during the OnesToWatch X ONE Musicfest at State Farm Arena in Atlanta.
Get Lost in Johan Lenox's Mind with Full Speed Nowhere
October 31, 2025
Johan Lenox is the producer artists turn to elevate, tonally extract and downright make music hum, but on his latest album, he turns those talents inward.
Eliza McLamb Embraces A Change of Pace on Album, Good Story
November 1, 2025
The title refers to the power of storytelling, the idea that life is what you make it, and the way those unassuming moments in our lives sometimes make the biggest impression.
Pacifica's Album, In Your Face! is a Revolution of Recklessness
November 1, 2025
The album draws on a unique well of influences, including the raw urgency of early-2000s garage rock, the swagger of post-punk, and the emotional undercurrent of '90s alt.
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
![Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samy_sharif__self_care-1762205468.JPEG)
Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]
November 3, 2025
His latest visual is a short film disguised as a music video, relaying the opaque darkness of the human experience by way of an unmistakable, charmingly relatable personality.