From the Site
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Sophia Galaté's Debut Album 'For My Own Entertainment' Is Pretty and Pink [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-press-photo-1762205897.png)
Sophia Galaté's Debut Album 'For My Own Entertainment' Is Pretty and Pink [Q&A]
November 3, 2025
We got a chance to connect with Galaté surrounding the release of her debut for a deeper look at her multidimensionality and the critical role pink plays in her new era.
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Phoenix James Bares Her Soul in "Nothing Matters"
November 3, 2025
“It’s about the ache of separation, the way physical space starts to erode emotional closeness.”
![HighSchool's Self-Titled Debut Infuses Nostalgia-core Into Modern Rock [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2025-11-03_at5.32.03_p_m-1762220112.png)
HighSchool's Self-Titled Debut Infuses Nostalgia-core Into Modern Rock [Q&A]
November 4, 2025
Wanting to know more we roused the boys up early once morning to dive into, high school popularity, life tips & more:
There I Go: Vincent Mason’s Debut Album Hits the Road and Your Playlists
November 4, 2025
The album is a body of work that bridges Mason’s well-known authentic storytelling with Nashville production, emphasizing the importance of keeping the entire record genuine.
![10 Questions With RIVER on Her Latest Single "I Am Cancer" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/river-i-am-cancer-1762375609.png)
10 Questions With RIVER on Her Latest Single "I Am Cancer" [Q&A]
November 5, 2025
"I believe that when we’re honest about our fears and insecurities, they can’t weigh us down."
Nikki Kent Casts a Siren Spell in Debut Single "My Kisses In Threes xxx"
November 6, 2025
“My Kisses In Threes xxx” quietly establishes Kent as the “it” girl indie grunge has been longing for.
![BENEE's 'Ur An Angel I'm Just Particles' Is Existentialism in A Pop Package [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/album_release_press_photo4(_credit__jorge_rico)-1762568616.jpg)
BENEE's 'Ur An Angel I'm Just Particles' Is Existentialism in A Pop Package [Q&A]
November 7, 2025
The album is a fiery step into new sounds and perspective for the New Zealand-born, LA-based artist.
Pretty Jane Wants You To Kiss Your Friends
November 7, 2025
Finishing out their EP, "Do You Want Me Around," is an indie rock catharsis of relationship confusion.
PREMIERE: Verzache's "Good guy" Puts A Cheeky Spin on Self-Deprecation
November 10, 2025
In the music video, Verzache plays a janitor with earbuds in, using his mop as a guitar as he cleans after hours.
Annabelle Dinda Explores the Frustration of the Female Experience in "The Hand"
November 9, 2025
Skyrocketing to TikTok virality, "The Hand" has touched listeners worldwide.