From the Site
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Easy Life - "Pockets" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/easy-life-ones-to-watch_1562353581.jpeg)
Easy Life - "Pockets" [Live + Interview] | All Eyes On
July 5, 2019
Easy Life is music's answer to rainy days.
Huddy Takes Us Through Love's Highs and Lows in 'Love Bites'
May 16, 2024
"I want everyone to be swept away by the whirlwind of emotions, to experience firsthand the kaleidoscope of love's highs and lows right beside me."
KANNER Is A "RICH MAN" On Empowering New Single | THE NOISE
May 29, 2024
Pop-punk artist KANNER is returning to deliver her explosive new single "RICH MAN."
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Adam Melchor Shares The Diary of Living In Reflective Second Album
May 2, 2025
In his second album, The Diary of Living, Adam Melchor reflects on all the things that life has thrown at him, and the journey he has taken to get to where he is now.
Jonah Yano's "perfume" Is a Masterclass in Spellbinding Minimalism
May 30, 2019
Yano is giving shape to an artistic vision that is rarely seen in today's contemporary music landscape.
Beauty School Dropout Comes Out Swinging on "Make It Through The Night"
October 19, 2020
Beauty School Dropout isn't a name you may have heard yet, but one you should become very familiar with.
KILLBOY Flexes Her Musical Dexterity on "U + ME"
January 11, 2021
As much as KILLBOY is otherworldly, she too can be smitten by the earthly pleasures of love and lust, hence the subject of her most recent single "U + ME."
Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.
James Mantis Pays Homage to His Love of Basketball on 'Jab Step Pop'
November 4, 2021
Labeling the EP as "first major step out," Mantis does not disappoint.
Imad Returns to His Roots on the Samia-Assisted "Makan"
December 17, 2021
"It's through these moments where you learn the most about yourself, your craft and appreciate the small things in life."
Becca Means Reflects on Love Lost With Anthemic Debut Single “My Darling”
July 21, 2023
Means is nothing if not an artist to watch.