From the Site
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Easy Life - "Pockets" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/easy-life-ones-to-watch_1562353581.jpeg)
Easy Life - "Pockets" [Live + Interview] | All Eyes On
July 5, 2019
Easy Life is music's answer to rainy days.
Zoe Ko Laughs In The Face Of Misogyny On New Single "Lucky"
November 14, 2024
The native New Yorker continues to highlight the female experience on her latest alt-rock-tinged single and explores themes of authenticity and empowerment.
Momma Announce New Album With Gut-Spilling Single "I Want You (Fever)"
January 31, 2025
"The second we wrote that song, we felt like we were entering a new era."
syd B Bares All on "RITF"
September 10, 2020
syd B has been cementing her place as a future R&B star worth keeping an eye on.
Oslo Ibrahim's "Baby Don't Let Me Go" Is the Perfect Summer Song
July 15, 2021
"Baby Don't Let Me Go" feels like giving yourself over to a tropical escape defined by idyllic sunsets and heartbreak.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 7, 2022
From Shoffy to Andrekza, these are 5 videos you definitely don't want to miss.
aldn Continues to Reinvent Himself With the Cathartic "headstrong gunner"
March 13, 2023
Emotionally gaunt, aldn's hyperpop sound continues to morph into deeper shades of punk.
Cailin Russo Celebrates Her New Album 'Influx' With a Pineapple Crush Cocktail
May 31, 2023
Russo turns her intoxicating indie pop into an irresistible cocktail.
Snow Strippers 'Night Killaz Vol. 1' Is a Never-Ending Party
November 29, 2023
Snow Strippers deliver some serious heat for the winter months ahead.
AG Club Announce New Album ‘BRODIE WORLD,’ Share “eva” Music Video
April 2, 2024
There's no stopping AG Club.