From the Site
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
June 13, 2019
Phoenix-raised singer/songwriter Alec Benjamin was one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png)
Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
June 12, 2019
We are gearing up for this month's Baà±o Flaco event and YOU'RE INVITED!
The 15 Best Albums of 2019 (So Far)
June 12, 2019
Don't sleep on Aries, Stella Donnelly, and more.
Brianna Mazzola, Betcha, Sophie Simmons, & Ayoni | Baà±o Flaco Recap
June 12, 2019
It's official; Baà±o Flaco is BACK and bigger than ever.
GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
MICHELLE Falls Into a Surreal Post-Breakup Spiral in "Cathy"
September 3, 2024
"'Cathy' is a soft indie song about being alone after a breakup and leaning into all the thoughts and patterns you know you shouldn't."
![Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zinoleesky-artist-1-1745966415.jpg)
Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]
April 29, 2025
With his sophomore album, ‘Gen Z’ Azeez Shina Oniyide aka Zino effortlessly mixes serums of divergent genres in a way that is truly impressive & immersive.
Asha Maclean Stretches Into the Spotlight in "Yoga"
May 21, 2025
At its core, "Yoga" explores the emotional ebb and flow of a relationship.
The Hellp Set Out on Their Own With "Caustic"
August 30, 2024
The Hellp are cult indie icons are for a reason.
julie Lean Into the Noise in Debut Album 'my anti-aircraft friend'
October 10, 2024
julie deliver a stunning entry into the shoegaze and experimental rock scene, blending lush soundscapes with raw, emotional vulnerability.
Rachel Chinouriri and sombr Reignite the Initial Spark of “All I Ever Asked”
February 12, 2025
A great song stands the test of time and can take many forms.
DE'WAYNE's Love Is A Part Of His DNA In New Single "Biological" | THE NOISE
March 20, 2025
The title reflects the song's exploration of love's instinctive nature, embodying humanity's duality and harnessing divine femininity through music full of soul, sex, sweat, and style.
Gilanares Explores Self-Destruction On Stimulating Single "F33D TH3 B3AST"
March 26, 2025
"I want this song to encourage people to explore their own 'beast," explains Gilanares
Boy Jr. Turns a Social Media Dig Into a Queer Anthem on "Zitty Stardust"
March 29, 2025
"Zitty Stardust" is the latest chapter in Boy Jr.'s evolution as an artist, further demonstrating why their identity will always be a cornerstone of the art they produce.
![Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_r_e_s_s_p_h_o_t_o_s-1749049142.jpg)
Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]
June 4, 2025
The songwriter walks us through her Indian roots, storytelling instincts, and alt-pop production.