From the Site
![Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Franke-Ones-To-Watch 2.png)
Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]
April 3, 2019
Every component of Franke's career screams DIY.
Durand Jones & The Indications Pick 15 Artists Reviving the Classic Soul Sound
April 3, 2019
Durand Jones & the Indications is comprised of five young men all fueled by their old souls, so we called on them for assistance.
Smino's "Z4L" Video Is Just Another Reason to Catch the 'Hoopti' Tour
April 3, 2019
Who can blame these three young legends for getting down while on the road?
![Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown.jpeg)
Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]
April 3, 2019
Faux never ceases to bring enthralling innovation to her sound and message.
Preview a Sticky Fingers Concert with the Exhilarating "Sunsick Moon" Video
April 3, 2019
If you missed their March dates, catch Sticky Fingers this summer when they're playing in a city near you!
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
![Warped Tour Founder, Kevin Lyman, Talks Fyre Festival Disaster & Changes in the Business [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kevin-lyman-ones-to-watch 2.jpeg)
Warped Tour Founder, Kevin Lyman, Talks Fyre Festival Disaster & Changes in the Business [INDUSTRY INFILTRATION]
April 2, 2019
"If you have the money to pay talent up front, all of a sudden you're in the festival business."
![See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brynn-elliott-ones-to-watch 2.jpeg)
See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]
April 2, 2019
Fresh from opening for the boy band Why Don't We, Elliott shared a few of her highlights and intimate moments on and off stage.
The Track of the Summer Arrives Early in Whethan and Bearson's "Win You Over"
April 2, 2019
Spring may have just begun, but this is the joy of dancing in the summer given sonic form.
Caye Unravels Three Inspiring Stories In "Trust Fall" Video
April 2, 2019
The relatability and support that music offers can be hard to come by, but Caye provides both with the release of his new single.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.