From the Site
Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
Ellise Explores Heartache and Healing in “valentine”
March 12, 2025
"valentine" is a song that aches and lingers long after the holiday passed.
![Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-abdul-dreams-interview-1741745644.jpeg)
Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]
March 12, 2025
"Dreams" marks the beginning and end of an era for the breakout star.
Daniel Seavey Finds the Joy in Starting Again in 'Second Wind'
March 12, 2025
"'Second Wind' is about a boy desperately clinging on to his youth while life is trying to force him to grow up."
![Rose Gray, Pop Queen on the Rise, Breaks Down Her Debut Album “Louder, Please” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/press5-1741716848.jpg)
Rose Gray, Pop Queen on the Rise, Breaks Down Her Debut Album “Louder, Please” [Q&A]
March 11, 2025
Rose Gray’s debut record, 'Louder, Please,' grows stronger and finds more ears as the summer season approaches.
![hey, nothing On the Intersection of Pickleball and Musicianship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/t_wc_p5_p-g-1741713947.jpeg)
hey, nothing On the Intersection of Pickleball and Musicianship [Q&A]
March 11, 2025
The Athens-based alt-folk duo gives the latest on their cold, but enveloping EP 33º.
Finn Wolfhard Rides the Roller Coaster of Life in "Choose the later"
March 10, 2025
"I started realizing a general theme in a lot of the other songs involving my identity, anxieties, nostalgia, childhood and loneliness.”
Loyal Lobos and Ángel Dumile Find Peace in Saying Goodbye in "Bendecirte"
March 10, 2025
"Bendecirte" is a dreamy exploration of loss, rebirth, and growth.
Gabi Sklar Falls in Love With "Miami" in Electrifying New Single
March 10, 2025
"Don't date the DJ and don't get revenge on your ex…"
mer marcum Examines Nature Vs. Nurture in Her Latest Single "Junkyard Dog"
March 10, 2025
"Junkyard Dog" is a biting moment of generational reflection.
Bodine Leaves No Strings Attached in “Titerita”
November 5, 2024
“Titerita” reveals a feral, uncaged, dance-inducing energy.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.