From the Site
SWMRS' 'Berkeley's On Fire' Is the Punk Rallying Cry of a New Generation
February 15, 2019
SWMRS is the bleeding heart of a new generation with a message that will not be ignored.
SG Lewis Sees the First Touches of 'Dawn' in the Euphoric "Blue"
February 15, 2019
"I'm trying to narrate the journey of a night out musically, trying to capture the highs and the lows in energy, and some of the euphoria experienced in those moments."
ALMA Tackles Winter Depression with Vulnerable New Single, "Summer"
February 15, 2019
ALMA has the kind of voice that doesn't come around often.
![BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch 2.jpeg)
BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]
February 15, 2019
From their luscious melodies to doing all of their own styling, directing, editing, and photography, BETWEEN FRIENDS is set for stardom.
![Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ceramic-animal-ones-to-watch-2.jpeg)
Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]
February 15, 2019
Composed of equal parts Mac Demarco, Arctic Monkeys, The Doors, and modernized psychedelic rock elements.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/farr-ones-to-watch 2.jpeg)
FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]
February 14, 2019
"...love and hope will always be there to see us through the darkest times."
Your Ultimate Valentine's Day Baby-Making Playlist
February 14, 2019
Listen to 45 sultry jams curated for tonight's special activities.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
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FOXCULT Is A Force Of Nature On New Single "GLACIER" | THE NOISE
August 25, 2023
The all-trans group FOXCULT continue to send shockwaves through the music world with the release of their latest single, "GLACIER."
LIA LIA Takes an Ethereal Ride to the Other Side in "I Ride My Bike"
September 20, 2023
"'I ride my bike' is a lullaby for late-night travelers."
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P1Harmony Hold Nothing Back in Their Debut Full-Length 'Killin' It'
February 7, 2024
The K-pop group is infectious and innovative in equal measure.
RIMON Showers Herself With "Flowers" in R&B Stunner
March 25, 2024
RIMON delivers a sensual performance that perfectly captures the essence of love.
Brooke Alexx's "Big Mouth" Is a Gutsy and Genuine Debut
October 7, 2024
Told through the most delectable of ear candy melodies, Alexx turns sitcom-worthy stories into a powerhouse of modern pop.
girl in red Strips Everything Down to the Heart of the Matter in "confession"
March 4, 2025
In just 84 seconds, girl in red delivers an unguarded glimpse into the quiet, messy corners of the human experience.
![On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-_minch-by-_adali-_schell-2-1170x780-1753134366.jpg)
On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]
July 17, 2025
In this in-depth discussion on Minch's album, we learn about middle-of-the-country syndrome, a Kurt Vile obsession, and sleeping with the door open.
![Iris Lune Explores Animalism in the Dynamic "Chirp Chirp" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Iris-Lune-ones-to-watch-3.jpeg)
Iris Lune Explores Animalism in the Dynamic "Chirp Chirp" [PREMIERE]
March 22, 2019
iris Lune's avant-garde meditations are captivating.
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
Charles on TV Bends Genres on Jazzy Single "Strongman"
February 2, 2021
New York singer and songwriter Charles on TV returns to us this week with "Strongman," a quirky and eclectic single that sees an unlikely combination of jazz, pop, and funk.