From the Site
SWMRS' 'Berkeley's On Fire' Is the Punk Rallying Cry of a New Generation
February 15, 2019
SWMRS is the bleeding heart of a new generation with a message that will not be ignored.
SG Lewis Sees the First Touches of 'Dawn' in the Euphoric "Blue"
February 15, 2019
"I'm trying to narrate the journey of a night out musically, trying to capture the highs and the lows in energy, and some of the euphoria experienced in those moments."
ALMA Tackles Winter Depression with Vulnerable New Single, "Summer"
February 15, 2019
ALMA has the kind of voice that doesn't come around often.
![BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch 2.jpeg)
BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]
February 15, 2019
From their luscious melodies to doing all of their own styling, directing, editing, and photography, BETWEEN FRIENDS is set for stardom.
![Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ceramic-animal-ones-to-watch-2.jpeg)
Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]
February 15, 2019
Composed of equal parts Mac Demarco, Arctic Monkeys, The Doors, and modernized psychedelic rock elements.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/farr-ones-to-watch 2.jpeg)
FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]
February 14, 2019
"...love and hope will always be there to see us through the darkest times."
Your Ultimate Valentine's Day Baby-Making Playlist
February 14, 2019
Listen to 45 sultry jams curated for tonight's special activities.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
KiNG MALA Is Done Crying Over 'SPILT MILK'
November 14, 2023
"It's a purge, a cleansing of everything …and I feel free."
RAEGAN Walks Us Through Her Whimsical Alt-Pop Fusion EP 'FUCK RAEGAN,' Track By Track
May 1, 2024
From a lesbian Romeo and Juliet to songs made from the sounds of dropping coins, 'FUCK RAEGAN' is a whimsical pop-fusion.
Ayleen Valentine Walks the Tightrope of Comforting and Haunting in 'little rainbows after death'
May 3, 2024
'little rainbows after death' finds innocence in vulgarity and hope in pessimism.
French Electronic Duo Jersey Reaches New Heights With the Chilling "Ghost Of What Could Be"
August 12, 2024
"Ghost Of What Could Be" is a head-rushing collage of organic and electronic textures.
Olivia Dean Embraces Change in “Lady Lady”
July 17, 2025
“Lady Lady,” the second single from Olivia Dean’s upcoming and highly anticipated sophomore album, The Art of Loving, is a graceful ode to feminine strength.
![Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swimming-with-bears-ones-to-watch-2_1562888630.jpg)
Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]
July 11, 2019
"Don't Think About It" captures that feeling of being a kid in a bedroom, rocking out to your favorite song, and secretly wanting to show it off to the world. You know... that moment when the tennis racket you are strumming becomes a real guitar."
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
![BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Biianca_1598642092.jpg)
BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]
August 28, 2020
BIIANCO is a unique artist boldly standing out and defying your typical norms.
Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.