From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
"this is how you fall in love" Is Jeremy Zucker and Chelsea Cutler's Declaration of Forever and Always
January 15, 2021
Jeremy Zucker and Chelsea Cutler have teamed up again for the era of brent ii, an EP that builds upon their first collaborative project in 2019.
The 25 Artists to Watch in 2022
January 17, 2022
Say hello to the Ones to Watch class of 2022 ðŸ'€
7 Lessons for The Heartbroken In Dean Lewis' 'A Place We Knew' Debut
March 25, 2019
We can all thank Dean Lewis for this breakup handbook.
Every Song Featured in Euphoria Season 2, Episode 6
February 14, 2022
The moment we've all been waiting for is here: Maddy vs. Cassie
Our Favorite Music Moments From Euphoria Season 2, Episode 1
January 10, 2022
✨It's Euphoria szn ✨
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
Amira Elfeky Makes Major Label Debut With the Impassioned "Coming Down"
September 15, 2023
"Coming Down is a sonic journey through the depths of passion and intensity."
Meet Henry Morris, the Artist Reinventing Himself Under a Dreamlike Guise
January 17, 2024
Morris's music unwraps like a divinely wrapped package—romantic but deadly.
Meet Devon Again, the Alt-Pop Renegade Charting Her Own Path Forward
March 15, 2023
Devon Again creates art that isn’t made for the clout of uniqueness but is overwhelmingly unique nonetheless.
![Catching Up With Cannons Ahead of a Summer to Remember [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cannons-interview-ones-to-watch_1625071147.jpeg)
Catching Up With Cannons Ahead of a Summer to Remember [Q&A]
June 30, 2021
Cannons have gone from posting an ad on Craigslist looking for bandmates to playing festivals across the country.