From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mating-ritual-ones-to-watch-2.jpg)
Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]
April 4, 2019
"You don't have to be happy 100% of the time, but when it seems like you're not getting any days off, it might be time to move on."
Aidan Alexander on First Date Advice, Balloon Animals, and Fans Kicking Him | Quick 6
April 11, 2019
Get to know atmospheric pop's poignant new voice.
Khushi's "From Me" Foreshadows His Potential to Revive the Concept Album
May 17, 2019
Khushi's newest release wastes no time in showcasing the artist's ability to weave ornate tapestries of sound.
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
![MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marg-ones-to-watch-2_1564088109.PNG)
MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]
July 25, 2019
Effortlessly genuine, the internationally-raised alt-pop starlet is floating to the top of the music industry by way of her fearless and relatable smooth grooves.
Girl Wilde Seizes the Day with "I Don't Wanna Die"
July 26, 2019
Grunge goddess Girl Wilde releases a fresh new single dedicated to the appreciation and endurance of every day life.
Top That Track Builds Their Virtual Prom Playlist With Maddie Jay in "High School B-Roll"
May 12, 2020
Co-hosts Precious and Dave talk favorite high school pranks, skipping class, and outrageous prom outfits.
![cehryl on Finding Herself Again in Hong Kong [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cehryl-interview_1642561572.png)
cehryl on Finding Herself Again in Hong Kong [Q&A]
January 19, 2022
"It reminded me of who I am and what raised me."
JAWNY Proves He's in a Constant State of Evolution With Debut Album 'It's Never Fair, Always True'
March 8, 2023
'It's Never Fair, Always True' explores the ups and downs of life and love in its purest moments.
Towa Bird's "Sorry Sorry" Explores the Sentimental Reality of Being Better Off as Friends
May 13, 2024
“Sorry Sorry” encapsulates the twisted knife of “what could have been” in an alt-pop anthem.