From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
half•alive's Latest Offering Is Nothing but "Pure Gold"
July 19, 2019
half•alive has that Midas touch.
mxmtoon and chloe moriondo Join Forces For a Charming Rendition of "1, 2"
July 20, 2020
The new rendition appears on mxmtoon's latest remix EP, <i>dawn (the edits)</i>.
![Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Skip-Waiters-handgun_1623856183.jpeg)
Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]
June 16, 2021
Rife with staccato bravado familiar to fans of Kendrick Lamar, Skip Waiters delivers on every front.
BLACKSTARKIDS Say "All Cops Are Bastards*" on Explosive New Single
September 23, 2021
"All Cops Are Bastards*" is punk in its truest form.
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David Michael Frank Drops Impactful "So What" Ahead Of Private Party Tour | THE NOISE
August 11, 2023
Multi-instrumentalist and viral content creator David Michael Frank has finally shared his long-awaited new single “So What."
Arcy Drive Presents a Sun-Soaked Indie Rock Debut Album in 'The Pit'
April 21, 2025
'The Pit' highlights who Arcy Drive is and can be.
Jade Bird Pens the First Brilliant Chapter of a Future Songwriting Great
April 23, 2019
"This album's all of my past and my present."
![Let KIAN Shatter Your Self-Consciousness With "Summer Insecurity" Live [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kian-ones-to-watch-2_1560270330.jpg)
Let KIAN Shatter Your Self-Consciousness With "Summer Insecurity" Live [PREMIERE + Q&A]
May 9, 2019
KIAN is taking airwaves by storm with his luscious alternative stylings drizzled with hip hop, soul, and R&B.
Noah Mac Single-Handedly Birthed 'Pretty Boy' Out of A Shed
July 15, 2019
At age 15, Noah Mac re-emerges from his shed with an astounding 14-track debut LP that he wrote, produced, mixed, and delivered himself.
FINNEAS' Debut Album 'Optimist' Arrives as a Heart-Rending and Timeless Record
October 15, 2021
<i>Optimist</i> is a project full of hindsight, masterfully crafted production, and warranted pessimism.