From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kxllswxtch-interview-1694809337.jpg)
Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]
September 15, 2023
Meet our best new artist of the month, Kxllswxtch.
Mustafa Explores Humanity and Heartbreak in "Gaza is Calling"
June 14, 2024
"The hope is that this serves as a stark reminder that every path is ours, every child is ours, and every war is ours to answer for and speak against."
Valley - "A Phone Call In Amsterdam" (Live) | All Eyes On
February 6, 2020
Watch Valley deliver a stirring rendition "A Phone Call In Amsterdam."
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
Cautious Clay's Rhapsodic "Roots" Takes Us Back to the Basics
March 8, 2021
With "Roots," Clay has mastered the art of musical minimalism done right.
INJI and Flyana Boss Embark on an International Girl Summer Anthem in "NICE TO MEET YA"
July 16, 2024
INJI and Flyana Boss' collaboration is one of uninhibited luxury.
XG Embrace Their Alien Personas in the Technicolor “SOMETHING AIN'T RIGHT”
July 29, 2024
Quirky and avant-garde, effortlessly cool and eccentric, XG is the future of international pop.
Montell Fish Declares His Undeniable Star Power in "What's It Take to Be a Star?"
September 13, 2024
Fish’s voice echoes like an orchestra, as hypnotizing as the first time we fell under its spell.
Grace Gardner and buffchick Have a Confession to Make in “Big Picture”
November 18, 2024
“Big Picture” sounds like a diary entry—cathartic and incredibly honest.
![Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-slee-ones-to-watch-7.JPG)
Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]
January 8, 2019
"I am surprised every time how much I get from just being present in this city."