From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
Ai Bendr Finds Herself Lovestruck in "Coffee"
April 30, 2021
At the center of "Coffee," is Ai Bendr's ever-impressive vocal talents.
![Hanne Mjà¸en Displays a Restrained Pop Grace on "Too Tired" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hanne-mjoen-too-tired_1625158866.jpeg)
Hanne Mjà¸en Displays a Restrained Pop Grace on "Too Tired" [Premiere]
July 1, 2021
"Too Tired" is an infectious pop slowburn with all the power of an impassioned, striking ballad.
![Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stoop-lee-flinstones-video_1645549065.jpeg)
Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]
February 22, 2022
stoop makes music to soundtrack your golden Saturday mornings, no matter where or when you find yourself.
Rewind: Our 5 Favorite Music Videos of the Last Week
September 15, 2022
From grentperez to Renao, these are 5 videos you definitely don't want to miss.
Joesef's Debut Album ‘Permanent Damage’ Is an Exercise in Hurt and Healing
January 17, 2023
'Permanent Damage' is a valiant debut effort by an artist unafraid to let his heart bleed.
girli Announces 'why am i like this??' EP With the Nostalgic Pop Anthem "Cheap Love"
March 31, 2023
"It's a love song to love."
Juliana Madrid Grabs Ahold of a Glimmer of Hope in "Big Plans"
April 11, 2023
"'Big Plans'" was one of those miracle out-of-thin-air-ideas that happens pretty much never for me and artists alike."
![FIG Is "Seeking For Connection" With New Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/f_i_g_by_ada_chen-3-1684893784.jpeg)
FIG Is "Seeking For Connection" With New Single [Q&A]
May 24, 2023
We got the chance to sit down with FIG and talk all things tour, “Seeking For Connection,” and freezing in Chicago.
Fall Under the Spell of Eyedress and Mac Demarco's "The Dark Prince"
August 21, 2023
"The Dark Prince" is the first of two Eyedress singles to feature DeMarco, with the other set to release this fall.
Victoria Canal Dares Us to Fantasize in “California Sober,” Prepares for International Tour
August 6, 2024
If infectious partial sobriety is a state of mind, Canal provides the musical conduit to its borderlands.