From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
Holly Humberstone Attempts to Find a Place to Call Home on "London Is Lonely"
January 25, 2022
"I kind of lost myself in the city. I didn't exactly know who I was anymore."
![Easy Life: "You always feel totally lost and that’s a little bit sad but also really liberating." [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/easy-life-maybe-in-another-life-interview-1666894288.jpg)
Easy Life: "You always feel totally lost and that’s a little bit sad but also really liberating." [Q&A]
October 27, 2022
"It’s the little things, the small insecurities we all have that actually build the character arc of growing up and maturing."
FLO's "Losing You" Sees The Rapidly Rising R&B Group Basking in a Break-Up
January 4, 2023
“Losing You” is evidence that FLO are R&B legends in the making.
Ceara Cavalieri Puts Her Ex on Blast in “Bad Thing”
February 16, 2023
Note to self: don't cheat on this rising star.
Landon Conrath Lets His Feelings Spill Out in "Broken"
April 13, 2023
“Broken” is a refreshing breath of change for Conrath.
Rediscover Frost Children All Over Again in 'Hearth Room'
November 27, 2023
'Hearth Room' is akin to walking the same streets you've always known albeit from a slightly different perspective.
Crawlers Delivers a Raw, Emotional Debut Album in 'The Mess We Seem To Make'
February 20, 2024
The universe of Cralwers is stirring, multi-dimensional, and unpredictable.
Gatlin Ponders the Woes of Being "Too Much Woman," Covers Hoobastank's Iconic "The Reason"
March 27, 2024
These two songs make up the perfect storm of where Gatlin currently is in her musical journey.
Dua Saleh Lets Us Explore the Caverns of Their Mind in ‘I SHOULD CALL THEM’
October 22, 2024
' I SHOULD CALL THEM' makes Saleh’s style their own, vivid, true, and one to remember.
Jessie Murph Reclaims Her Story in the Daring 'Sex Hysteria'
July 23, 2025
'Sex Hysteria' is a journey, a transformation of personal pain into cathartic, powerful music.