From the Site
ALMA Tackles Winter Depression with Vulnerable New Single, "Summer"
February 15, 2019
ALMA has the kind of voice that doesn't come around often.
![BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch 2.jpeg)
BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]
February 15, 2019
From their luscious melodies to doing all of their own styling, directing, editing, and photography, BETWEEN FRIENDS is set for stardom.
![Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ceramic-animal-ones-to-watch-2.jpeg)
Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]
February 15, 2019
Composed of equal parts Mac Demarco, Arctic Monkeys, The Doors, and modernized psychedelic rock elements.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/farr-ones-to-watch 2.jpeg)
FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]
February 14, 2019
"...love and hope will always be there to see us through the darkest times."
Your Ultimate Valentine's Day Baby-Making Playlist
February 14, 2019
Listen to 45 sultry jams curated for tonight's special activities.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
Wednesday Paint a Picture of Pained Nostalgia in 'Rat Saw God'
April 10, 2023
Indie rock has gained a new classic.
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Softcult Take Us To "Heaven" On New Shoegaze Inspired Single | THE NOISE
December 22, 2023
"Heaven" is a classically shoegaze-drenched tune with exciting elements of grunge rock and alternative indie intertwined throughout that keep listeners on the edge of their seats.
Debbii Dawson Takes Center Stage in the Nostalgic “Happy World”
April 22, 2024
"Happy World” takes elements of ‘70s rock and disco and whisks into a modern, infectious pop stunner.
GALE Searches For Clarity On Latest Single "Por Si Las Dudas" Featuring LAGOS
November 20, 2024
The heartfelt track explores the inner conflict of seeking closure and questioning decisions even as love lingers.
Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
![Trousdale Explains the Science of Singing as a Trio and Dishes on New Album Growing Pains [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nqh_a2_j_vo-1745529894.jpeg)
Trousdale Explains the Science of Singing as a Trio and Dishes on New Album Growing Pains [Q&A]
April 24, 2025
Growing Pains highlights experiences that are both formative and fleeting. Not just physical growing pains, but those leaving a lasting impression on the soul, the heart, and the mind.
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Pristine in It's Grit, benches' EP 'Kill The Lights' is A New Indie Rock Classic
May 27, 2025
San Diego rock band, benches, has released their latest EP, Kill The Lights, a six song exploration in mental health – fear, detachment, the illumination of reflection.
![10 Questions With dee holt on Her Latest Single "make a move" and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dee-holt-interview-1712681759.jpg)
10 Questions With dee holt on Her Latest Single "make a move" and More [Q&A]
April 9, 2024
The Canadian indie pop artist lets us in on her latest single, seeing songs as colors, and where to find the best poutine in Montreal.
MARIS Offers Up a Sweet Treat to Cap Off Summer With "Salt Water Taffy"
August 6, 2024
“I wanted ‘Salt Water Taffy’ to feel like summertime as a kid