From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Sofi Tukker Takes Us on a Spiritual Journey Through Tropical Dance with "Playa Grande"
June 3, 2019
"The only thing more fun than making a song with one of our favorite bands of all time is getting to spend a week with them in their hometown...!"
The Regrettes Reminds Us the Future (of Punk) Is Female
September 26, 2019
Bummed over the current state of gender politics? Maybe you just need to check out a The Regrettes show.
Dylan Bernard's "Higher" Is a Breathtaking Ode to Music Itself
October 11, 2019
"For me, this song is about the way music and songwriting makes me feel..."
![Ben Kessler's "Known Like This" Is a Gentle Reminder to Remember Who You Really Are [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BEN-KESSLER-ones-to-watch_1572547897.jpeg)
Ben Kessler's "Known Like This" Is a Gentle Reminder to Remember Who You Really Are [Premiere]
October 31, 2019
How do you want to be remembered?
![Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam-melchor-ones-to-watch_1575575048.png)
Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]
December 5, 2019
"Music came naturally to me, but being an artist is so much more than talent or music..."
Janna Jamison Wants You at Her Twisted Tea Party in "Invitation To A Beheading"
May 21, 2021
Inspired by the Vladimir Nabokov novel, "Invitation To A Beheading" revels in its left-field influences.
Samaria Releases Mesmerizing 'Looper' Inspired "Out the Way" Visual
October 12, 2021
In her enchanting video, Samaria explores the concept of time and the struggle to move on.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
PinkPantheress and Willow's "Where you are" Is a Melancholic Dream Come True
April 27, 2022
The long-awaited viral TikTok tease is finally here.
Peter McPoland’s 'PIGGY' Finds Beauty in the Discomfort
August 15, 2023
“My whole purpose is to make art. I just try to be a vessel for it to come out past all of the overstimulation and noise on the internet.”