From the Site
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
![Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nick-ward-brand-new-you_1651855810.jpg)
Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]
May 6, 2022
"<i>BRAND NEW YOU</i> is about gender, trauma, ego, and the other things on my mind after leaving high school."
Dylan Conrique Bids a Fond Farewell to Her Childhood in “Gatekeeper”
February 9, 2023
There is a comforting and familiar nostalgia to be found in Conrique's latest stripped-back stunner.
Mitch Santiago is a Soaring Through His Career with Fiery Devotion
May 5, 2023
“Six years ago, I was playing Ed Sheeran and Passenger covers – so we’re not doing that anymore.”
Addison Rae's Major Label Debut Goes Down Smoother Than "Diet Pepsi"
August 9, 2024
Rae is shaping up to be one of 2024's pop music it girls.
Isabel Dumaa's Debut Album, “Just My Nature,” Is a Portrait of Her Purpose
October 18, 2024
We reached out to the Bay Area-born-now-LA-based artist to get all the deep details of this amazing release.
![Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daz rinko-ones-to-watch-2.jpg)
Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]
January 30, 2019
"As a fan of the show, I relate to the character of Lawrence and how he deals with the everyday struggles of being a black male making his way in the world."
NoMBe Offers a First Look Into 'They Might've Even Loved Me- Re:Imagination'
February 28, 2019
With over 30 features, Nombe is gearing up to release the remix album to end all remix albums.
![John The Blind Embraces His Laid Back Personality in Acoustic "Sticky" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/john-the-blind-ones-to-watch.jpg)
John The Blind Embraces His Laid Back Personality in Acoustic "Sticky" Video [PREMIERE]
March 7, 2019
Former songwriter for Harry Styles, John Legend, and Maroon 5, John The Blind has officially stepped into his own.
Dominic Fike's Long-Awaited Debut Album 'What Could Possibly Go Wrong' Has Landed
July 31, 2020
Does Fike's highly-anticipated debut album live up to the hype? Short answer: yes.
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.