From the Site
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Holly Humberstone Attempts to Find a Place to Call Home on "London Is Lonely"
January 25, 2022
"I kind of lost myself in the city. I didn't exactly know who I was anymore."
![Easy Life: "You always feel totally lost and that’s a little bit sad but also really liberating." [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/easy-life-maybe-in-another-life-interview-1666894288.jpg)
Easy Life: "You always feel totally lost and that’s a little bit sad but also really liberating." [Q&A]
October 27, 2022
"It’s the little things, the small insecurities we all have that actually build the character arc of growing up and maturing."
FLO's "Losing You" Sees The Rapidly Rising R&B Group Basking in a Break-Up
January 4, 2023
“Losing You” is evidence that FLO are R&B legends in the making.
Ceara Cavalieri Puts Her Ex on Blast in “Bad Thing”
February 16, 2023
Note to self: don't cheat on this rising star.
Landon Conrath Lets His Feelings Spill Out in "Broken"
April 13, 2023
“Broken” is a refreshing breath of change for Conrath.
Rediscover Frost Children All Over Again in 'Hearth Room'
November 27, 2023
'Hearth Room' is akin to walking the same streets you've always known albeit from a slightly different perspective.
Crawlers Delivers a Raw, Emotional Debut Album in 'The Mess We Seem To Make'
February 20, 2024
The universe of Cralwers is stirring, multi-dimensional, and unpredictable.
Gatlin Ponders the Woes of Being "Too Much Woman," Covers Hoobastank's Iconic "The Reason"
March 27, 2024
These two songs make up the perfect storm of where Gatlin currently is in her musical journey.
Dua Saleh Lets Us Explore the Caverns of Their Mind in ‘I SHOULD CALL THEM’
October 22, 2024
' I SHOULD CALL THEM' makes Saleh’s style their own, vivid, true, and one to remember.
Jessie Murph Reclaims Her Story in the Daring 'Sex Hysteria'
July 23, 2025
'Sex Hysteria' is a journey, a transformation of personal pain into cathartic, powerful music.