From the Site
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
2020 GRAMMYs Predictions: Who Is the Next "Best New Artist?"
February 11, 2019
With Dua Lipa taking home the honor at the 2019 GRAMMY Awards, who is next in line for the crown?
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
THE BLSSM's "MERRY GO ROUND" Is Your New Chaotic Good Theme Song
April 28, 2023
The singer described it as perfect for when listeners are "feeling melodramatic and emotional at the club."
Channel Seven Hits the Mark on the Smooth as Hell "What You Know"
April 28, 2023
Channel Seven is emerging as one of the new age’s most promising acts.
d4vd Returns to His Indie Rock Roots With the Striking Two-Track 'Withering'
February 10, 2024
In his latest offering, the breakout star strays from the ballads and returns to his rambunctious pop-rock roots.
Um Jennifer? Make a Case For Being The Hottest Band in NYC in "Fishy"
October 17, 2024
"Fishy" is “...a song about having the worst night of your life but still looking snatched.”
LAUNDRY DAY Delivers Up a Dose of Feel-Good Indie Pop in "Damn Shame"
December 17, 2024
“Damn Shame” captures the bittersweet nature of a budding relationship and yearning for a fleeting moment.
Maude Latour Pens Ode To All-Encompassing Queer Love in Cinematic Single “Miss America”
April 25, 2025
In her new single, “Miss America," pop prophet Maude Latour manages to perfectly capture that range of emotion.
INJI Brings Dubstep to the Situationship Era with Explosive “U WON’T”
May 2, 2025
At only 24 years old, INJI is making her mark in the dance genre and “U WON’T” ushers in a new era of provocative pop designed for dancing the pain away.
#NowWatching Playlist: 05-03-19
May 3, 2019
Listen to the new 'brent' EP by Chelsea Cutler & Jeremy Zucker, the dreamy "Ipanema" by Still Woozy, Omar Apollo, & Elujay, and a major dose of "Energy" by BURNS, Sabrina Claudio, & A$AP Rocky.
![min.a Talks Musical Upbringing, Her Recording Process, and New Single "Patient" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mina - otw_1598968992.jpg)
min.a Talks Musical Upbringing, Her Recording Process, and New Single "Patient" [Q&A]
September 1, 2020
Korean-American, New York based artist min.a returns with another futuristic and forward thinking pop track titled "Patient."
![Hollyy Dives Headfirst Into Heartache on 'Miss The Feeling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hollyy_1603908559.jpg)
Hollyy Dives Headfirst Into Heartache on 'Miss The Feeling' [Q&A]
October 28, 2020
We were able to chat with alt-soul band Hollyy about how they created 'Miss The Feeling' amid a global pandemic.