From the Site
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Issue 05: The Class of 2024
January 25, 2024
Our first issue of 2024 welcomes our class of 2024, DJ Mandy, jigitz, and more.
Tessa Violet and the Heartfelt Anti-Pop of 'Bad Ideas'
October 28, 2019
Violet's 'Bad Ideas' is anything but.
![No Spoon, No Fork, Just "Spork": New Aesthetic - "Spork" [Music Video Premiere] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0d1b83e7-10d3-4452-9647-9e77e3f52cac-1718731072.jpg)
No Spoon, No Fork, Just "Spork": New Aesthetic - "Spork" [Music Video Premiere] | THE NOISE
June 18, 2024
Rambunctious pop-punkers New Aesthetic might not be a household name just yet, but the emerging outfit is here to prove they are more than just the new kids on the block.
BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
![Marisa Maino Delivers a Stirring Rendition of "growing up can go to hell" Live From Burger King [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marisa-maino-growing-up-can-go-to-hell_1634925440.jpg)
Marisa Maino Delivers a Stirring Rendition of "growing up can go to hell" Live From Burger King [Premiere]
October 22, 2021
At Burger King with my burger queen ðŸ''
French Superstar JAIN's Album 'The Fool' Dares to Be Itself
April 25, 2023
Jain continues her wondrous, emotive kaleidoscope approach to story telling on her third album, 'The Fool.'
Bakar Muses on Nepotism and the Black British Experience on "The Mission"
August 23, 2021
Bakar explores what it means to be a "futuristic immigrant" in a world that still scrutinizes people of color.
![Alt-Rocker Briston Maroney Loses Control In "Small Talk" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/briston-maroney-ones-to-watch_1558112336.jpg)
Alt-Rocker Briston Maroney Loses Control In "Small Talk" Video [PREMIERE]
May 17, 2019
What's most noteworthy about "Small Talk" is its overall message: be honest and no one gets hurt.
emawk Sings of Self-Care and Hope in "tea"
December 12, 2019
emawk's soulful voice is as soothing as a cup of tea on a cold day.