From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Sun Room is Focused on “Raw, Loud, Rock ‘n Roll” in Latest EP Ritual of Chaos
July 15, 2025
Ritual of Chaos is made for late nights and noise complaints.
Pale Waves Ignites a Magnetic But Doomed Attraction in "Gravity"
August 15, 2024
“‘Gravity’ is about a woman who chose Jesus over me.”
The Criticals Deliver a Sleazy, Intoxicating Single in "Adoringly Drunk"
September 26, 2024
The Criticals channel their infectious energy into a picture of drunken sexual tension and seemingly one-sided affection.
BENEE Transforms Existential Dread Into a Delightful Pop Stunner
December 6, 2024
"Animal" is an undeniable and unpredictable pop banger served with a side of existential dread.
Levi Evans Bares His Soul On New Single "Lay Me By Your Side"
April 9, 2025
"It tells the tale of enduring the storms within a relationship, where through struggle, love is tempered and strengthened."
Starfall’s ‘weeknight’ Is a Groove-Laced Maybe
April 18, 2025
Uncertainty is certainly a mood, and starfall is not scared to embrace it.
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Badflower Pays Tribute To Dearly Departed Pets On New Single "Paws" | THE NOISE
April 7, 2025
Dedicated to all those grieving the loss of a pet, the Nashville-based rockers arguably cover one of the most difficult human experiences.
Meet Me @ The Altar Prove Why They Are the Future of the Scene in 'Past // Present // Future'
March 13, 2023
'Past // Present // Future' smashes every box the band has been forced into.
![Charlotte Sands Is 'Good Now' On Latest EP [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(42)-1689885017.jpg)
Charlotte Sands Is 'Good Now' On Latest EP [Q&A] | THE NOISE
July 21, 2023
Few artists have had a rise to stardom in the last few years, quite like Charlotte Sands has. From collaborating with her heroes to realizing who she wants to be, it's been an incredible and inspiring journey to watch and be a part of.
![10 Questions With Benita on Her New Single "The Worst" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benita-the-worst-1713893266.png)
10 Questions With Benita on Her New Single "The Worst" [Q&A]
April 23, 2024
Benita is yet another artist making Toronto a hotbed for sultry, sexy R&B.