From the Site
![BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch 2.jpeg)
BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]
February 15, 2019
From their luscious melodies to doing all of their own styling, directing, editing, and photography, BETWEEN FRIENDS is set for stardom.
![Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ceramic-animal-ones-to-watch-2.jpeg)
Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]
February 15, 2019
Composed of equal parts Mac Demarco, Arctic Monkeys, The Doors, and modernized psychedelic rock elements.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/farr-ones-to-watch 2.jpeg)
FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]
February 14, 2019
"...love and hope will always be there to see us through the darkest times."
Your Ultimate Valentine's Day Baby-Making Playlist
February 14, 2019
Listen to 45 sultry jams curated for tonight's special activities.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
![10 Questions With Luna Li on Her New Single "Confusion Song" and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leeor_wild__luna_li__confusion_cover-_v2-_s_q_u_a_r_e(1)-1715896390.jpg)
10 Questions With Luna Li on Her New Single "Confusion Song" and More [Q&A]
May 16, 2024
"Confusion Song" is about the post-breakup haze when it seems that your subconscious and body are in denial about this person no longer being in your life.
![Terror Jr Gets Both Political & Emotional with 'Unfortunately, Terror Jr' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/terror-jr-ones-to-watch.png)
Terror Jr Gets Both Political & Emotional with 'Unfortunately, Terror Jr' Album [Q&A]
January 29, 2019
"We both observe and soak in the world around us, so ignoring politics right now would mean putting intentional blinders on."
Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
![10 Questions With Michal Leah on Her New Single “Used To It” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michal-leah-interview-1671168332.JPG)
10 Questions With Michal Leah on Her New Single “Used To It” [Q&A]
December 16, 2022
Leah is on a journey to crate timeless music.
![Teenage Priest's "Distant Crush" Is the Perfect Soundtrack to Your Afternoon Daydream [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Teenage-priest-ones-to watch_1572464101.jpeg)
Teenage Priest's "Distant Crush" Is the Perfect Soundtrack to Your Afternoon Daydream [Premiere]
October 30, 2019
"The song isn't about a human romance, but maybe just an idea of one, and the ways we would reinvent ourselves for it."
Boy Pablo's "Honey" Is Sweet With Summertime Lovin'
July 20, 2020
With the group's signature guitar riffs and floating like synths, "Honey" is a perfect continuation of the sonic story Boy Pablo continues to tell.
Lexi Jayde is the "Oldest Teenager"
July 29, 2020
With her new single, "Oldest Teenager," Lexi Jayde describes feeling out of place with regards to her own bodily age of 17 years old.
Adam Melchor's "Last Time" Is an Ode to Unspoken Goodbyes
January 8, 2021
In "Last Time," Adam Melchor tackles the fickle nature of humans, crafting a beautiful and incredibly vulnerable song.
![Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cravity-debut-album_1629382569.jpg)
Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]
August 19, 2021
<i>The Awakening: Written in the Stars</i> arrives as the group's first full-length debut album and proof of their undeniable promise.
![10 Questions With the Lara Project [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-lara-project-interview-1656343918.jpeg)
10 Questions With the Lara Project [Q&A]
June 27, 2022
The Lara Project's new single "Control" is a tantalizing dose of summer heat.