From the Site
![KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kennyhoopla-ones-to-watch-2.jpeg)
KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]
February 6, 2019
KennyHoopla is building the foundation for one of music's most compelling new acts.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
![Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/big-wild-ones-to-watch.jpg)
Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]
February 5, 2019
Producer, composer and first-time singer Big Wild just released his debut album, Superdream, establishing his individuality as a standout artist.
Myles Cameron Warms Us Up With His Latest Single "Yellow"
February 5, 2019
The new project revolves around two major themes, warm summer aesthetics and the suburban blackness.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
Reach Nirvana with TACHES' Chill Dance Instrumentals in 'Heart Over Heels' EP
February 5, 2019
"If you have even the tiniest inclination that you are here to create, you owe it to yourself (and the rest of humanity) to make it your mission."
FINNEAS Introduces Us to His Unpredictable "New Girl" in Sultry Music Video
February 4, 2019
With its bluesy instrumentals and seductive vocals, it's no surprise that "New Girl" has become one of heartthrob FINNEAS' most performed tunes.
Kiana Ledé - "EX" | All Eyes On
February 4, 2019
Discover the heavenly sounds of Ledé's newfound R&B and get to know the siren behind the sound.
glaive Delivers His Most Hopeful Song Yet With “all i do is try my best”
June 7, 2023
"It’s quite beautiful to make a song that is truly positive in its nature.”
LØLØ Takes a "faceplant" For Love in Latest Single
October 11, 2023
"Something you should know about me is when I fall for someone, I fall HARD."
SWEET SPINE's ‘break//neck’ Is Absolute Fuel for Ferocious Fun
September 4, 2024
"It’s our first project that truly feels like 'ours,' and truthfully, it’s the first body of work that has ever felt like a 'Sweet Spine' project."
Addison Rae Transforms the Divine Feminine Into a Hit Record in "Aquamarine”
October 28, 2024
“Aquamarine” is an impressive follow-up to yet another viral moment for this social media star turned pop icon.
Don't Be Fooled by Polly Money's Earworm Pop Innocence in "i'm not proud"
November 20, 2024
Self described “lesbian overlord," Polly Money turns shame into the catchiest pop mastery.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
BENEE, REI AMI, Alaina Castillo, and More Artists You Should Listen to Now | #NowWatching Playlist
November 15, 2019
New music from Billie Eilish and a whole lot more.
Daren Transforms an Uncomfortable Conversation Into the Infectious "I'm Right You're Wrong"
July 9, 2020
Inspired by an unfruitful conversation with his father, regarding Black Lives Matter, Daren transposed the learning experience into a standout track.
SLUGS' Stunning New Single "Super Sane" Is Beautifully Tragic
December 11, 2020
Four-piece Los Angeles alt-rock group SLUGS deliver new single "Super Sane."
Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.