From the Site
![Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safia Mafia.jpg)
Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]
January 24, 2019
Two vices, one really cool video. Watch the colorful premiere of Safia Mafia's "Weed & Wine."
![St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-humain-ones-to-watch-2.jpeg)
St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]
January 24, 2019
"We've got feelings of love, failure, hope, absolute shit - and above all, life."
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
![J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/js-ondara-ones-to-watch-2.jpeg)
J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]
January 24, 2019
Rising singer-songwriter J.S. Ondara is penning an irrefutably unique and rich tale of the American Dream.
![Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lolo-Zouai-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]
January 23, 2019
The young French-Algerian-American is a trilingual queen who has entered the scene as the next, budding R&B pop princess.
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video
January 23, 2019
RITUAL enlists Tove Styrke for their most noteworthy collaboration yet.
Dayo Bello Promises Unshakable, Everlasting Love in "Wait for You"
January 23, 2019
It is becoming more evident with each release that Bello is not just creating music, but moments.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
![NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nakaya-fire-becomes-me_1646762129.jpeg)
NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]
March 8, 2022
"This song is about the resilience of the Black community and how in constant adversity, we take the fire and rise like a Phoenix from the ashes."
Oxymorrons Bring a Rollercoaster of Energy to Adrenaline-Pumping "Think Big"
March 9, 2022
"If you're not headbanging or screaming like you're about to transform into a Super Saiyan, I don't know what will."
skaiwater Releases BDSM Anthem "wna torture me tn?," Announces 'gigi' Album
May 23, 2024
skaiwater's highly-anticipated forthcoming album is ready to set the summer ablaze.
![Noah Floersch is "Growing Everything Out" and Taking Us Along With Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah_floersch_press_photo_lead-_photo_credit_steph_swart-1746115958.jpg)
Noah Floersch is "Growing Everything Out" and Taking Us Along With Him [Q&A]
May 1, 2025
Noah dove into his latest single, amongst stories of soccer players' artistry and banjo being at the heart of his musical journey.
![Phony Ppl - "Cookie Crumble." [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phony-ppl-ones-to-watch.gif)
Phony Ppl - "Cookie Crumble." [Live + Interview] | All Eyes On
April 8, 2019
Watch a timelessly soulful jam session by Brooklyn's Phony Ppl.
![Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-king-velvet_1580408920.jpeg)
Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]
January 30, 2020
Rarely does a song title so aptly embody the physical sensation of listening to a track unfurl out before you.
LoveLeo Revels in the Creative Process in Debut EP 'LOOK AT THIS MESS IVE MADE'
July 20, 2020
Each and every track from LoveLeo's debut EP is a testament to his unique ability to exist and create outside his comfort zone.
Hannah Jadagu on the Black Artists That Inspire Her
June 16, 2021
From SZA to Yves Tumor, Jadagu's influences are as diverse as her nuanced sound.
Who Is chloe moriondo? | chloe moriondo on Coming-of-Age and Curing Heartbreak
September 2, 2021
Meet the artist turning the joys and pains of coming-of-age into euphoric and eclectic sonic meditations.
Rewind: Our 5 Favorite Music Videos of Last Week
April 5, 2022
With the heyday era of MTV long behind us, we take a look back at some of our favorite music videos of the past week.