From the Site
![Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safia Mafia.jpg)
Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]
January 24, 2019
Two vices, one really cool video. Watch the colorful premiere of Safia Mafia's "Weed & Wine."
![St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-humain-ones-to-watch-2.jpeg)
St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]
January 24, 2019
"We've got feelings of love, failure, hope, absolute shit - and above all, life."
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
![J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/js-ondara-ones-to-watch-2.jpeg)
J.S. Ondara Presents a Beautifully Melancholic "Torch Song" Session [PREMIERE]
January 24, 2019
Rising singer-songwriter J.S. Ondara is penning an irrefutably unique and rich tale of the American Dream.
![Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lolo-Zouai-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]
January 23, 2019
The young French-Algerian-American is a trilingual queen who has entered the scene as the next, budding R&B pop princess.
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video
January 23, 2019
RITUAL enlists Tove Styrke for their most noteworthy collaboration yet.
Dayo Bello Promises Unshakable, Everlasting Love in "Wait for You"
January 23, 2019
It is becoming more evident with each release that Bello is not just creating music, but moments.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
![Outlaw the Artist Builds a Darker World on 'Villains Never Die' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Outlaw the Artist Press Photo - otw_1602263617.jpg)
Outlaw the Artist Builds a Darker World on 'Villains Never Die' [Premiere]
October 8, 2020
Los Angeles-based rapper Outlaw the Artist is releasing his latest project 'Villains Never Die' in what seems to be an ominous tribute to the proverbial bad guy.
Ari Chi's "Next Fall" Is a Poignant Reminder That You Are Loved
April 2, 2021
"'Next Fall' is a reminder for people (especially women) to take their time, live their life day by day with their heads held high."
Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
MAY-A Enters a Bold New Era With the Addicting "Sweat You Out My System"
January 12, 2023
"Writing 'Sweat You Out My System' felt like it opened so many doors in my brain to other types of music."
DLG. Kicks Things Up a Notch With First "DROWN IN YOU" and "CLOSE ONE!" Double Release
March 2, 2023
It’s palpable how much fun the artist had during these songs' inception.
10 Questions With Winny on Her Self-Titled Debut EP
May 16, 2023
"'WINNY' is about love, heartbreak, and self-discovery. 'WINNY' is who I am. It's an introduction to my life experiences."
Sir Chloe's "Seventeen" Is a Caustic Alternative Explosion
January 22, 2024
Sir Chloe continues to build on the momentum of their debut album, 'I Am The Dog,' released earlier last year.
Jean Dawson Pens a Love Letter to Every First-Generation Wanderer With 'Boohoo'
March 7, 2024
'Boohoo' is palpable proof that Dawson is only getting better with time
Nya Spreads Her Wings in Brooding Single "Beauty Comes From Pain"
October 22, 2024
"Beauty Comes From Pain" is a song wholly true its namesake.
![Stow Away With Mae Martin, Plus Music Versus Comedy, Gouache Painting, and the Simpsons [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/m_m_f-1740517691.jpg)
Stow Away With Mae Martin, Plus Music Versus Comedy, Gouache Painting, and the Simpsons [Q&A]
February 25, 2025
A talented writer, comedian, actor, and now touring musician, Mae Martin gives us the scoop on their upcoming tour and the new music fueling their newest version of creative excellence.