From the Site
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Author:
Ruby Scott
Brooke Alexx Wants Nothing More Than to Be "Hot Like You"
April 25, 2024
“Being hot is a mindset, so go out and do whatever makes you feel hot!"
Author:
Giselle Libby
Eden Rain Wishes Things Could Have Gone Different in Moody New Single "Great Nothing"
April 25, 2024
"I wrote 'Great Nothing,' about the rise and fall of a frienduationship"
Author:
Alessandra Rincon
Zoe Ko Leaves No Crumbs in Mouthwatering New Single "EAT"
April 24, 2024
“Not giving a single f*ck about what others think is in. EATING is in.”
Author:
Giselle Libby
Nxdia Channels Obsession, Sacrifice, and Infatuation in the Intoxicating "Jennifer's Body"
April 24, 2024
"...treating yourself as expendable just to have someone's attention for a while…pretty strange, but humans are, aren't they?"
Author:
Alessandra Rincon
Aries Welcomes Fans Back to 'WELCOME HOME' With 5th Anniversary Deluxe LP
April 24, 2024
Released five years ago, the debut album remains a cathartic anti-pop masterclass.
Author:
Alessandra Rincon
LAUNDRY DAY Begs the All-Important Question in New Single "Why is everyone a DJ?”
April 23, 2024
After regularly going viral, “Why is everyone a DJ?” feels like an authentic first single for LAUNDRY DAY’s next era.
Author:
Abby Kenna
Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]
April 23, 2024
'EP2' is a shimmering alternative landscape full of songwriting mastery and a boundary-pushing sonic palette.
Author:
DJ Connor
re6ce Returns With the Electrifying, Racing “i don’t even own prada shoes lol”
April 23, 2024
18-year-old Liverpool artist re6ce is sonic proof that the kids are alright.
Author:
Alessandra Rincon
Snow Strippers' "Just Your Doll" Is a Haunting Electric Nod to the Myspace Era
November 16, 2023
Trashy dance punk is a lost religion, and Snow Strippers are building an impenetrable temple.
Author:
Jazmin Kylene
#NowWatching 02-01-19 [PLAYLIST]
February 2, 2019
February is shaping up to be a strong month, with a plethora of new releases from Ones To Watch artists on day one.
Author:
Yasmin Damoui
Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]
May 7, 2019
The full magnitude is felt when they're listened in succession, beginning with the swooning of "In Dreams..." but ending with the more somber message of "Anais."
Author:
Greg Gaffney
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
Author:
Alissa Arunarsirakul
Matthew Chaim Pays Homage to People Who Inspire Purpose in "Reason"
September 10, 2019
A testament to Chaim's incredible lyrical sensibility, "Reason" hosts a collection of poetic lines that comment on losing sight of one's reasons.
Author:
Jessica Thomas
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
Author:
Alissa Arunarsirakul
Thutmose Dedicates "On the Run" to All the Women Fighting For Our Freedom
July 31, 2020
Thutmose paints a picture of 2020 through the eyes of the people facing danger fighting for a better tomorrow.
Author:
Malc.
Ant Saunders Displays His Poetic Thrust on "I Had a Love Song" Featuring VanJess
August 7, 2020
We're seeing Ant Saunders's music blossom into a bouquet of creativity in real time.
Author:
Joey Legittino
Oranj Goodman's "Purple Glitter" Sparks Acceptance [Premiere]
August 19, 2020
Pacific Northwest native Oranj Goodman has so much to say, and he's ready to say it.
Author:
Precious Kato
Unwind to Tuzeint's Jazzy Bop "Birdz In My Eyez" [Premiere]
August 20, 2020
Tuzeint's musical genius lives at the intersection of soul, jazz, and R&B.
Author:
Malc.