From the Site
Alicia Creti Delivers Showstopping Debut Single "Congratulations"
February 18, 2022
We know little of Alicia yet beyond her ability to stop us dead in our tracks.
Giift Finds Herself "Fed Up" on Moving Debut Single
February 18, 2022
Giift's voice is bare and raw, hiding absolutely nothing.
KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Ogi Makes a Bold First Impression With Debut Single "I Got It"
February 12, 2022
"This music represents me coming into myself and not being afraid of saying things I wish I said to other people."
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Emei Finds "Better People to Leave on Read" on Cutthroat New Single
January 26, 2022
Some people simply aren't worthy of a reply.
LonelyTwin's "This End Had No Beginning" Is a Debut Album Worth Celebrating
July 7, 2022
This End Had No Beginning contains a menacing awareness buoyed by a beautiful narrative rarely felt on debut releases.
Isabel Dumaa's Debut Album, “Just My Nature,” Is a Portrait of Her Purpose
October 18, 2024
We reached out to the Bay Area-born-now-LA-based artist to get all the deep details of this amazing release.
![Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-abdul-dreams-interview-1741745644.jpeg)
Ari Abdul Delivers a Dark, Cheeky Single in "Dreams" [Q&A]
March 12, 2025
"Dreams" marks the beginning and end of an era for the breakout star.
![10 Questions With Baytrees on Their New Single "Lover" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/10-questions-baytrees-1660754436.jpeg)
10 Questions With Baytrees on Their New Single "Lover" [Q&A]
August 17, 2022
Inspired by Marvin Gaye, Prince, Bootsy Collins, and raving, it's difficult to resist Baytrees' latest offering.
Rewind: Our 5 Favorite Music Videos of the Last Week
September 12, 2023
From Laufey to Bakar, these are 5 music videos you don't want to miss.
Rewind: Our 5 Favorite Music Videos of the Last Week
November 10, 2022
From quami.xyz to Olivia Lunny, these are 5 videos you definitely don't want to miss.
The Love-In's "Pure Gold Baby" Is a Feminist Rallying Cry
September 4, 2020
It's with a sense of false traditionalism that The Love-In pulls you in.
Erica Cody Gets "Back to Basics" on Enviable R&B Slowburn
August 20, 2021
"When you take it back to basics and ignore the outside noise that's when it works best."
Skyte Cuts Class and Runs Free in “IHATESCHOOL”
January 6, 2023
SKYTE is on his way to graduating to the big leagues.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."