From the Site

COIN's "Youuu" Cements Them as New Wave for a New Generation
January 16, 2020
COIN has built their foundation on infectious hooks and understated emotional complexity.
Author:
Maxamillion Polo
![Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fever-joy-ones-to-watch_1573762668.jpeg)
Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]
November 14, 2019
"Music is one of the only things that allows us to see into other people's experiences from a distance and connect with them."
Author:
Precious Kato

Moby Rich Delivers an Anthem for Anyone Who Has Ever Felt Like a "Loser"
October 11, 2019
"No one is remembered for just blending in. Be unapologetically you, forget what's 'cool.'"
Author:
Precious Kato
![flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-ones-to-watch-smaller_1568398275.jpg)
flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]
September 13, 2019
Alternative pop darlings flor have just unveiled a music video for the melodic first track from their sophomore album, 'ley lines.'
Author:
Precious Kato
MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]
July 25, 2019
Effortlessly genuine, the internationally-raised alt-pop starlet is floating to the top of the music industry by way of her fearless and relatable smooth grooves.
Author:
Miranda Hyman

ericdoa Clutches a Comeback Hit With "search & destroy"
September 18, 2024
Created during his two-week-long LOCKED IN studio session, "search & destroy" is the fruit of intensive, laser-focus labor.
Author:
Alessandra Rincon

flor Makes Three Cocktails For Their Three New Singles | Bone Apple Tea
March 23, 2022
Alternative pop band flor join us on this hangover-inducing episode.
Author:
Ruby Scott

mehro Takes Us Down a Sonic K-Hole in "ketamine"
February 5, 2024
The rising artist delivers the unexpected in his latest single.
Author:
Alessandra Rincon
![Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/modern-original-interview_1629826780.jpg)
Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]
August 24, 2021
Formerly of The Mowgli's, Modern Original branches out to deliver their own infectious, uplifting sound.
Author:
Chloe Liz

LØLØ Takes a "faceplant" For Love in Latest Single
October 11, 2023
"Something you should know about me is when I fall for someone, I fall HARD."
Author:
Alessandra Rincon

Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
Author:
Tyler Borland

Sadye Makes Her "Biblical" Debut With Intoxicating Single
May 4, 2023
Few debuts sound this heavenly.
Author:
Alessandra Rincon

Siiickbrain Lets Us Into Her 'MY MASOCHISTIC MIND'
December 6, 2023
The debut album from Siiickbrain arrives as an unapologetic glimpse at the alternative artist.
Author:
Alessandra Rincon
![Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fever-joy-ones-to-watch_1573762668.jpeg)
Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]
November 14, 2019
"Music is one of the only things that allows us to see into other people's experiences from a distance and connect with them."
Author:
Precious Kato

Ashley Sienna Embodies an Alluring Femme Fatale in "Siren" Visual
December 23, 2023
Amid the chaos of shipwrecks, abandoned treasure, and stylistically seductive scenes, Sienna steals souls and hearts.
Author:
Alessandra Rincon