From the Site
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Nokio's "city on fire" Is A Love Letter to Music Itself
April 12, 2025
The self-produced, genre-spanning single is titled “city on fire” and takes listeners on a journey, sonically and spiritually.
M.Byrd Brings the "Morning Sun" in Warming New Track
April 16, 2021
"Morning Sun" is an escape from the real world and a moment to strip away all the negative vibes.
Delilah Montagu Opts For a Tender Moment of Reflection in “Coffee”
February 5, 2024
The artist who made waves last year with Fred Again.. returns with a stripped-down moment of introspection.
The Marías' Sink Into the Blue Alluring Depths of 'Submarine'
June 3, 2024
'Submarine' is more dizzying and electrifying than we could have ever prepared for.
STUMPS Are Looking Brighter Than Ever Even Through the Darkest Times
September 8, 2023
“We like the idea that our band can tackle quite serious things and have a lot of fun at the same time.”
Talker Fails to Be "Easygoing" in Captivating New Single | THE NOISE
February 23, 2024
The larger-than-life pop ballad takes the artist's vulnerability to new heights.
hey, nothing's “Barn Nursery” Starts the Year Off on a Reflective Note
January 6, 2025
“Barn Nursery” tackles the complexity of grief and guilt with care and grace.
Moontower's "Hit the Lights" Is an Uplifting Banger
September 2, 2020
Want some good boy band fun and a pop song that'll get you and your friends off your feet? Look no further.
![10 Questions With Japan, Man on Their Latest Project ‘Metropolis’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/japan-man-metropolis-1697818337.jpeg)
10 Questions With Japan, Man on Their Latest Project ‘Metropolis’ [Q&A]
October 20, 2023
"Japan, Man is a mood, a style, and perhaps a vibe?"
Dora Jar Surrenders Herself to Love in "Lucky"
February 12, 2025
“Lucky” is quintessential Dora Jar. It's a hazy, late-night, reflective love song.